Senior Product Marketing Manager
Brooklinen · New York, NY
- On site
- Full-time
- $125,000 / year
- New York, NY
Job highlights
- Define product positioning and market narratives.
- Lead go-to-market strategies for product launches.
- Shape product content and messaging strategies.
- Leverage customer and market insights for strategy.
- Drive alignment across product, marketing, and sales.
About the role
About Brooklinen
At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow in a way that feels human and sustainable.
Founded in Brooklyn in 2014, Brooklinen has grown into one of the largest soft home essentials brands in the U.S., known for premium quality, thoughtful design, and a deep belief that comfort creates happiness in the home. As the business continues to scale across channels and complexity, we’re entering a new chapter that requires stronger operational infrastructure and clearer enterprise execution.
The Opportunity
We’re hiring a Senior Product Marketing Manager to define how our products show up in the market from initial concept through launch and ongoing optimization. This role sits within Brand and at the intersection of Product, Merchandising, Ecommerce, and Creative, shaping how product truth translates into clear, compelling customer-facing storytelling that drives consideration and supports conversion.
This is not a traditional campaign role. You will focus on defining what we say, why it matters, and how it shows up consistently across channels, partnering closely with Ecommerce, who owns testing and performance outcomes.
What You'll Do
- Define Product Positioning & Narrative: Establish clear, differentiated positioning across key categories (bedding, bath, etc.). Translate product features into compelling, customer-first value propositions. Define who each product is for by identifying target customer cohorts and use cases (e.g., hot sleepers, first apartment, luxury upgrader). Develop cohort-specific messaging and descriptors that make product fit immediately clear to the customer. Build consistent product storytelling frameworks that scale across site, email, paid, and retail.
- Lead Go-to-Market Strategy: Own GTM strategy for product launches and key commercial moments. Partner with Product and Merchandising to shape how products are brought to market not just when. Ensure launches have clear messaging, audience definition, and success criteria. Drive alignment across teams so launches are executed with clarity and consistency.
- Shape Product Content Strategy (in partnership with Ecommerce): Define the messaging and content strategy that powers PDPs and performance channels. Partner with Ecommerce, who owns testing and conversion outcomes, to evolve PDP messaging and product education, inform testing priorities and hypotheses, and translate performance insights into clearer, more effective storytelling.
- Leverage Customer & Market Insight: Develop a deep understanding of customer motivations, behaviors, and purchase drivers. Analyze competitive positioning and identify opportunities to differentiate. Use insights to inform product messaging, launch strategy, and future opportunities.
- Drive Cross-Functional Alignment: Act as a connector across Product, Merchandising, Creative, Ecommerce, and Performance teams. Bring structure and clarity to how product stories are developed and executed. Strengthen alignment between product creation, brand expression, and customer demand.
What Success Looks Like
- Clear, differentiated product narratives that resonate with customers
- Consistency in how products are presented across channels
- Stronger product consideration and engagement across key categories
- A more structured, repeatable GTM approach
- Effective partnership with Ecommerce, where messaging and content support improved performance
We're Looking For Someone Who Brings
- 6–8+ years of product marketing experience (DTC, retail, CPG, or consumer brands)
- Experience owning positioning, messaging, and GTM execution
- Strong understanding of how product storytelling influences customer behavior
- Experience partnering with Ecommerce or Growth teams
- Ability to operate both strategically and hands-on in a fast-moving environment
- A structured, insight-driven approach to decision-making
- Strong cross-functional collaboration and influence skills
How You Work
We care deeply about how work gets done — not just outcomes, but the approach. People who thrive at Brooklinen tend to:
- Communicate with clarity and intention
- Focus on what matters most without unnecessary complexity
- Bring structure to ambiguity and create direction where it doesn’t exist
- Value partnership over ego and work collaboratively across teams
- Balance thoughtful strategy with strong execution
- Take ownership and follow through on commitments
- Contribute to a supportive, inclusive team environment
Compensation
We believe great work deserves thoughtful, competitive rewards.
- Base salary range: $108K - $125K (plus equity)
Benefits & Perks
- Up to 100% medical, dental, and vision coverage (employee-only)
- Fertility & family-building support (up to $20,000 lifetime)
- 401(k) with a 4% company match
- 16 weeks fully paid parental leave
- 20 vacation days (25 after 5 years) plus year-round Summer Fridays
- Hybrid work schedule with two core in-office days (Tues–Thurs)
- Remote Thanksgiving week and remote last week of December
- Up to four additional remote weeks per year with approval
- 40% employee discount plus seasonal product allowance
- One Medical, Talkspace, and $1,000 per year via Joon for wellness
- One-month paid sabbatical after five years
Why Join Us?
Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don’t meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.
About Brooklinen
Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Brand Storytelling
- Positioning
- Messaging
- Customer Insights
- Cross-Functional Collaboration
- DTC Marketing
- E-commerce Partnerships
- Brand Strategy
Skills & topics
- Product Marketing Manager
- Senior Product Marketing
- Go-to-Market Strategy
- Brand Storytelling
- Product Positioning
- Messaging Strategy
- Customer Insights
- DTC Marketing
- E-commerce
- Consumer Brands
How to get hired
- Tailor your resume: Highlight product marketing, GTM, and DTC experience.
- Showcase strategic thinking: Emphasize how you define positioning and messaging.
- Demonstrate collaboration: Provide examples of cross-functional influence.
- Prepare for case studies: Be ready to discuss GTM strategy and customer insights.
- Research Brooklinen's brand: Understand their focus on comfort and quality.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career path for a Senior Product Marketing Manager at Brooklinen?
- While specific paths vary, a Senior Product Marketing Manager at Brooklinen typically takes on increasing responsibility in defining product narratives and go-to-market strategies. Growth can lead to a Product Marketing Director role or specialization in areas like brand strategy or e-commerce marketing, contributing to the company's overall growth and market positioning.
- How does Brooklinen ensure consistency in product storytelling across channels?
- Brooklinen focuses on building consistent product storytelling frameworks that scale across site, email, paid, and retail. The Senior Product Marketing Manager role is key in establishing these frameworks and driving alignment across teams, ensuring that product truth translates into clear, compelling customer-facing narratives wherever customers interact with the brand.
- What is the collaboration dynamic between Product Marketing and Ecommerce at Brooklinen?
- The Senior Product Marketing Manager partners closely with Ecommerce, which owns testing and performance outcomes. The Product Marketing Manager defines messaging and content strategy, while Ecommerce leverages these insights to evolve PDP messaging, inform testing, and translate performance data into more effective storytelling. This collaboration ensures product messaging directly supports conversion goals.
- How does Brooklinen foster a collaborative work environment for a Senior Product Marketing Manager?
- Brooklinen values a 'partnership over ego' approach, encouraging collaboration across Product, Merchandising, Creative, Ecommerce, and Performance teams. The Senior Product Marketing Manager is expected to act as a connector, bringing structure and clarity to how product stories are developed and executed, strengthening alignment between product creation, brand expression, and customer demand.
- What kind of market insights does Brooklinen value for its Senior Product Marketing Manager?
- Brooklinen seeks a Senior Product Marketing Manager who can develop a deep understanding of customer motivations, behaviors, and purchase drivers. Analyzing competitive positioning and identifying differentiation opportunities are crucial. These insights directly inform product messaging, launch strategy, and future product development, driving strategic decision-making.
- How does Brooklinen support work-life balance for its employees, especially for a Senior Product Marketing Manager?