Google Ads Specialist Independent Contractor

About Brightwheel

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

About the Role

Brightwheel is seeking an independent contractor to provide defined operations coordination and reporting services for brightwheel’s customer-facing teams. We are seeking a contractor with excellent organization and accuracy who can deliver consistent outputs aligned to documented requirements. The ideal contractor will possess a proven track record of working independently, communicating clearly, and consistently delivering work that is complete, timely, and error-free.

Scope of Services

As part of this engagement, the contractor will support brightwheel teams by delivering the following services:

• Manage campaigns across Google Ads (Search, Performance Max, Display); experience with Microsoft Ads is a plus.
• Develop, launch, and manage Google Ads campaigns aligned with business goals.
• Ensure accurate tracking via GA4, Google Tag Manager, and conversion tracking.
• Conduct keyword research, build keyword lists, and manage match types and negatives.
• Update campaign content to optimize campaigns.
• Run A/B tests to improve CTR and conversions.
• Analyze campaign data (CTR, CPC, CPA) and optimize bids, budgets, and targeting.
• Track daily campaign performance and make adjustments to meet targets.
• Monitor budget pacing and forecast performance against targets.
• Prepare weekly reports with actionable insights and recommendations for improvement.
• Work closely with internal teams and external agency.

Qualifications, Skills, & Abilities

• Strong English fluency (verbal and written)
• Proven experience managing Google Ads campaigns & Google Analytics (2+ year minimum)
• Strong hands-on keyboard expertise in Paid Search (Google, Bing, etc), specifically Google Ads. Experience in Bing & Meta Ads is a plus.
• Specific examples of managed campaigns and evidence of conversion tracking and campaign optimization.
• Experience manipulating, organizing, and maintaining data in spreadsheets (Excel, Google Sheets, etc.)
• High attention to detail with strong standards for accuracy and data integrity
• Proven experience following documented processes consistently
• Ability to use company-designated tools and systems as necessary to deliver contracted operational services
• Strong time management and organizational skills
• Comfortable working independently in a remote environment as an independent contractor supporting a U.S.-based company
• Ability to work overlapping with U.S. time zones (Eastern Standard Time or Pacific Standard Time)

Preferred Qualifications (Not Required)

• Google Ads certification
• Experience with Meta/Facebook Ads
• Proven experience in landing page optimization
• Coordinating schedules, meetings, or recurring operational activities
• Data entry, reporting updates, or maintaining trackers and spreadsheets
• Supporting internal tools or systems (e.g., CRM, shared drives, reporting tools)
• Operations support in a fast-paced environment
• Experience working for a U.S.-based company

Contractor Information

This is an independent contractor opportunity. Contractors engaged through this program are not employees of Brightwheel and are not entitled to benefits, supervision, or employment protections. Contractors retain control over how services are performed, and may provide services to other clients, subject to reasonable conflict-of-interest restrictions.

Diversity & Inclusion

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Applicant Protection

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.

Key skills/competency

• Google Ads Specialist
• Campaign Management
• Google Analytics
• Paid Search
• Conversion Tracking
• A/B Testing
• Data Analysis
• Performance Optimization
• Keyword Research
• Reporting & Insights