Senior Channel Marketing Manager
BrainWorks · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
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Job highlights
- Drive channel strategy for a leading consumer products company.
- Execute marketing initiatives across major retail channels.
- Lead line reviews, promotions, and product launches.
- Collaborate cross-functionally with sales and marketing.
- Analyze market trends and drive process improvements.
About the role
About the Role
BrainWorks is seeking a Senior Channel Marketing Manager for a stable, growth-oriented consumer products company. This role supports a highly recognized consumer products business with a significant presence across big box and major retail channels, where the company is a leading player in its category. Reporting directly to the VP, Business Manager, the Senior Channel Marketing Manager will be instrumental in driving channel strategy, line reviews, merchandising initiatives, pricing strategy, packaging, and commercialization efforts for both branded and private label products. The company fosters a collaborative, cross-functional culture with strong internal tenure, offering exposure to senior leadership and the opportunity to make a meaningful impact within a growing organization.
Responsibilities Include:
- Develop and execute channel marketing and commercialization strategies across major retail accounts.
- Lead line reviews, promotions, merchandising initiatives, pricing strategies, packaging, and product launches.
- Partner cross-functionally with sales, manufacturing, operations, finance, and marketing teams.
- Create sales tools, presentations, and customer-facing materials.
- Analyze market trends and business performance to support strategic decision making.
- Drive process improvements and support a more systems-driven environment.
- Lead and mentor a Channel Marketing Specialist.
Ideal Candidate Will Have:
- 6–10+ years of consumer products, channel marketing, commercialization, or category management experience.
- Strong exposure to big box and major retail environments.
- Proven strategic thinking and problem-solving capabilities.
- Strong analytical, organizational, and communication skills.
- Experience supporting line reviews, promotions, merchandising, and product launches.
- Ability to work cross-functionally in a fast-paced environment.
- Strong Excel and PowerPoint skills.
- Experience with branded and private label products preferred.
About BrainWorks
BrainWorks, a Top 50 Hunt Scanlon executive search firm, has been delivering superior talent for over three decades to drive business performance. Our consultants are true experts in their fields, specializing in Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, Sales and Marketing. We pride ourselves on delivering quality, speed, and results through our proven recruitment process. When you partner with BrainWorks, you gain trusted consultants who combine industry expertise with a commitment to understanding your business needs. Visit us at brainworksinc.com.
Key skills/competency
- Senior Channel Marketing Manager
- Consumer Products Marketing
- Channel Strategy
- Commercialization
- Retail Marketing
- Line Reviews
- Merchandising
- Pricing Strategy
- Product Launches
- Sales Tools
Skills & topics
- Senior Channel Marketing Manager
- Consumer Products Marketing
- Channel Strategy
- Commercialization
- Retail Marketing
- Line Reviews
- Merchandising
- Pricing Strategy
- Product Launches
- Sales Tools
- Excel
- PowerPoint
- B2B Marketing
- Brand Management
- Category Management
- Big Box Retail
- Major Retail
- Remote
How to get hired
- Tailor your resume: Highlight your 6-10+ years of consumer products, channel marketing, or category management experience. Emphasize your work with big box and major retail environments, and showcase your skills in line reviews, promotions, and product launches.
- Quantify achievements: Use numbers to demonstrate your impact on sales, strategy development, and process improvements. Show how your analytical and problem-solving skills have driven business results.
- Showcase cross-functional ability: Detail your experience collaborating with sales, manufacturing, operations, finance, and marketing teams in fast-paced settings.
- Prepare for interviews: Be ready to discuss your strategic thinking, problem-solving capabilities, and how you've managed branded and private label products. Practice presenting your ideas using Excel and PowerPoint examples.
- Research BrainWorks: Understand their specialization in executive search, particularly within the consumer products sector, to align your application with their values and expertise.
Technical preparation
Master Excel for market analysis and reporting.,Develop compelling PowerPoint presentations for stakeholders.,Understand CRM systems for customer data management.,Practice analyzing sales data for strategic insights.
Behavioral questions
Describe a challenging line review you led.,How do you influence cross-functional teams?,Share an example of a successful product launch.,How do you handle competing priorities in a fast-paced environment?
Frequently asked questions
- What are the key responsibilities for the Senior Channel Marketing Manager role at BrainWorks?
- The Senior Channel Marketing Manager will develop and execute channel marketing and commercialization strategies, lead line reviews, promotions, merchandising, pricing, and product launches. They will also partner cross-functionally with internal teams, create sales tools, analyze market trends, drive process improvements, and mentor a Channel Marketing Specialist for this consumer products client.
- What experience is essential for the Senior Channel Marketing Manager position?
- The ideal candidate needs 6-10+ years of experience in consumer products, channel marketing, commercialization, or category management, with strong exposure to big box and major retail environments. Proven strategic thinking, problem-solving, analytical, organizational, and communication skills are also crucial.
- What industries does BrainWorks specialize in for recruitment?
- BrainWorks specializes in executive search across several key industries, including Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, and Sales and Marketing.
- How does BrainWorks ensure quality in their recruitment process for roles like the Senior Channel Marketing Manager?
- BrainWorks prides itself on delivering quality, speed, and results through a proven recruitment process. Their consultants are industry experts committed to understanding business needs, ensuring a high level of service for clients seeking talent in areas like consumer products marketing.
- What are the benefits of working for a company that is a client of BrainWorks?
- Companies that partner with BrainWorks are typically stable and growth-oriented, often leading players in their categories, offering opportunities for visible impact, collaborative cross-functional cultures, strong internal tenure, exposure to senior leadership, and the chance to make meaningful contributions.
- Is the Senior Channel Marketing Manager role remote or on-site?
- The job description explicitly states 'Location: Remote,' indicating that this Senior Channel Marketing Manager position is a remote opportunity.
- What software skills are most important for the Senior Channel Marketing Manager role?
- Strong proficiency in Microsoft Excel and PowerPoint is essential for this role, as these tools will be used for data analysis, creating sales tools, and developing customer-facing presentations for the consumer products business.