7 days ago
SFMC Campaign Specialist
Braintrust
Hybrid
Full Time
$95,000
Hybrid
Job Overview
Job TitleSFMC Campaign Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$95,000
LocationHybrid
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Job Description
Job Description
As an SFMC Campaign Specialist at Braintrust, you will provide critical email communications and Salesforce Marketing Cloud (SFMC) operations services to SCAN Group's Product and Marketing teams.
Key Activities
- Building, testing, and deploying email campaigns for Member communications.
- Developing and maintaining responsive, branded email templates.
- Creating segmented and personalized Member audiences using SFMC tools.
- Supporting automated journeys and data‑driven workflows in Journey Builder and Automation Studio.
- Monitoring campaign performance and delivering reporting to internal stakeholders.
- Ensuring Member communications follow compliance, accessibility, and brand standards.
Key Deliverables
- Member‑facing email campaigns deployed as scheduled.
- SFMC configuration and operational support.
- Monthly reporting on Member communication performance.
- Updated email templates, documentation, and process guides.
- Maintenance of data hygiene, suppression lists, and Member communication preferences.
Responsibilities
- Execute all Member email campaigns accurately and on time.
- Conduct QA, rendering checks, and compliance validation prior to deployment.
- Support SFMC journeys, automations, data extensions, and segmentation.
- Monitor deliverability and escalate issues as needed.
- Communicate timelines, risks, and execution details to Client teams.
Key skills/competency
- Salesforce Marketing Cloud (SFMC)
- Email Campaign Management
- HTML/CSS for Email
- Journey Builder
- Automation Studio
- Data Segmentation
- Email Deliverability
- Compliance & Accessibility
- A/B Testing
- Performance Reporting
How to Get Hired at Braintrust
- Research Braintrust's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Highlight SFMC expertise: Tailor your resume to showcase Salesforce Marketing Cloud proficiency and certifications.
- Demonstrate campaign success: Provide portfolio examples of successful email campaigns and quantifiable ROI.
- Focus on compliance and accessibility: Emphasize your understanding of email regulations and best practices.
- Prepare for technical questions: Be ready to discuss SFMC features, Journey Builder, and Automation Studio deeply.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What specific SFMC modules are frequently used by an SFMC Campaign Specialist at Braintrust?
02How does Braintrust ensure compliance and accessibility in SFMC email campaigns for clients like SCAN Group?
03What is the typical campaign volume or complexity an SFMC Campaign Specialist manages at Braintrust?
04What reporting tools are utilized for monitoring campaign performance in this SFMC Campaign Specialist role?
05What is Braintrust's approach to A/B testing within Salesforce Marketing Cloud campaigns?
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