7 days ago
SFMC Campaign Specialist
Braintrust
Hybrid
Full Time
$100,000
Hybrid
Job Overview
Job TitleSFMC Campaign Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$100,000
LocationHybrid
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
About the Role
As an SFMC Campaign Specialist at Braintrust, you will be instrumental in delivering email communications and managing Salesforce Marketing Cloud (SFMC) operations for SCAN Group's Product and Marketing initiatives.
Key Activities
- Build, test, and deploy email campaigns for Member communications.
- Develop and maintain responsive, branded email templates.
- Create segmented and personalized Member audiences using SFMC tools.
- Support automated journeys and data-driven workflows in Journey Builder and Automation Studio.
- Monitor campaign performance and deliver reporting to internal stakeholders.
- Ensure Member communications follow compliance, accessibility, and brand standards.
Key Deliverables
- Member-facing email campaigns deployed as scheduled.
- SFMC configuration and operational support.
- Monthly reporting on Member communication performance.
- Updated email templates, documentation, and process guides.
- Maintenance of data hygiene, suppression lists, and Member communication preferences.
Responsibilities
- Execute all Member email campaigns accurately and on time.
- Conduct QA, rendering checks, and compliance validation prior to deployment.
- Support SFMC journeys, automations, data extensions, and segmentation.
- Monitor deliverability and escalate issues as needed.
- Communicate timelines, risks, and execution details to Client teams.
Key skills/competency
- Salesforce Marketing Cloud (SFMC)
- Email Campaign Management
- Journey Builder
- Automation Studio
- Audience Segmentation
- Data Management
- Compliance & Accessibility
- Campaign Performance Reporting
- HTML Email Development
- QA Testing
How to Get Hired at Braintrust
- Research Braintrust's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your SFMC Campaign Specialist resume: Highlight Salesforce Marketing Cloud expertise, campaign execution, and data segmentation skills prominently.
- Showcase your SFMC project portfolio: Prepare examples of successful email campaigns, journey builds, or automation projects you've managed.
- Prepare for technical SFMC questions: Be ready to discuss Journey Builder, Automation Studio, AMPscript, and SFMC data model concepts.
- Emphasize client communication skills: Demonstrate your ability to manage expectations and communicate effectively with stakeholders and client teams.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What specific SFMC tools will I primarily use as an SFMC Campaign Specialist at Braintrust?
02How does Braintrust ensure compliance and accessibility in Member communications for the SFMC Campaign Specialist role?
03What kind of reporting will I be responsible for as an SFMC Campaign Specialist at Braintrust?
04Will the SFMC Campaign Specialist role at Braintrust involve direct client interaction with SCAN Group?
05What level of HTML/CSS knowledge is expected for developing email templates in this SFMC Campaign Specialist position?
06How does Braintrust handle data hygiene and suppression lists within SFMC for this role?
Explore similar opportunities that match your background