7 days ago
Senior Google Ads Specialist
Braintrust
Remote
Full Time
$130,000
Remote
Job Overview
Job TitleSenior Google Ads Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$130,000
LocationRemote
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Job Description
About the Role
Braintrust is seeking an experienced Senior Google Ads Specialist to focus exclusively on high-level Google Ads implementations. This role requires deep platform expertise, emphasizing advanced technical skills over broad multi-channel experience.
Key Responsibilities
- Implement and troubleshoot conversion tracking setups, including Google Tag Manager configurations, enhanced conversions, and consent mode compliance.
- Configure offline conversion imports via CRM integrations, Google Ads API, or manual uploads to optimize campaigns based on actual business outcomes.
- Conduct advanced audience building using Customer Match, remarketing lists, and first-party data strategies, preparing for cookie deprecation.
Requirements
Technical Expertise
- 5+ years of hands-on experience managing Google Ads accounts.
- Proven experience setting up offline conversion tracking pipelines, including CRM-to-Google Ads data flows, GCLID capture and storage, and conversion import scheduling.
- Deep understanding of the Google Ads API for bulk operations, automated reporting, and custom integrations.
- Proficiency with Google Tag Manager, including server-side tagging implementations.
- Experience implementing enhanced conversions for both web and leads.
Key skills/competency
- Google Ads
- Conversion Tracking
- Google Tag Manager
- Offline Conversions
- Google Ads API
- Customer Match
- First-Party Data
- Campaign Optimization
- Server-Side Tagging
- Digital Advertising
How to Get Hired at Braintrust
- Research Braintrust's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their decentralized network model.
- Tailor your resume: Customize your resume to highlight extensive Google Ads expertise, especially in conversion tracking, GTM, and API integrations, aligning with the Senior Google Ads Specialist requirements.
- Showcase technical projects: Prepare to discuss specific examples of complex Google Ads implementations, offline conversion setups, and advanced audience strategies you've successfully managed.
- Master interview questions: Practice answering behavioral and technical questions related to Google Ads strategy, troubleshooting, and data-driven optimization, demonstrating deep platform knowledge.
- Network effectively: Connect with current Braintrust employees on LinkedIn to gain insights into the company and role, potentially leading to valuable referrals.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What specific Google Ads experience is Braintrust looking for in a Senior Google Ads Specialist?
02How important is multi-channel marketing experience for the Senior Google Ads Specialist role at Braintrust?
03Can you explain the importance of offline conversion tracking for this Senior Google Ads Specialist position at Braintrust?
04What role does the Google Ads API play in the Senior Google Ads Specialist position at Braintrust?
05How should I demonstrate my Google Tag Manager proficiency for the Senior Google Ads Specialist role at Braintrust?
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