Founding Designer

About The Insights Company

The Insights Company is on a mission to enable every company to deeply understand its users and build for their needs, aiming to reinvent how products are built and disrupt the $80B+ market research industry. Their first product, Persona, is an AI qualitative researcher already utilized by prominent product-led brands. With an ambitious roadmap, they are expanding their team.

You will be joining a team comprised of former founding members and senior leaders from high-growth consumer brands like Lyft and You.com, positioning Braintrust to lead in this market.

About the Role: Founding Designer

Braintrust is seeking a Founding Designer to take significant ownership and build from the ground up. This full-time (40 hours per week), remote role requires significant overlap with EST (5+ hours per day).

What You'll Do

• Own product design end-to-end for core experiences, from early concepts and flows to polished, production-ready designs.
• Work closely with founders and engineers to define product direction and make fast, high-quality decisions.
• Create and maintain a scalable design system as the product and team grow.
• Translate complex AI and research concepts into intuitive, approachable user experiences.
• Iterate quickly based on user feedback, internal usage, and real customer needs.
• Raise the bar for craft, usability, and clarity across the entire product.

About You

You are a strong product designer driven by building from zero to one, with strong views on product craft. You are motivated to transform complex systems into intuitive, beautiful user experiences and thrive in fast-moving, high-agency environments. You are comfortable making decisions with incomplete information and iterating quickly based on user feedback. You possess strong product instincts, a systems mindset, and optimize for clarity, usability, and speed to value. Clear communication, close collaboration with engineers and founders, and a value for kindness, humility, and direct feedback are essential.

Qualifications

• 5+ years of product design experience on intuitive products at a product-led company (consumer, B2B, AI products, or marketplaces experience is a plus).
• Demonstrated experience shipping and iterating on production products end-to-end.
• Deep proficiency with Figma, including design systems, prototyping, refinement, and collaboration.
• Experience designing B2B workflows, dashboards, and multi-step setup flows.
• Comfort working closely with engineers on implementation details.
• A strong portfolio showcasing product thinking, not just visual design.

Why Join Braintrust?

• High-impact, fast-moving team with strong early traction and real customer demand.
• Opportunity to shape the future of how products are built.
• Meaningful equity and compensation with long-term conviction.
• Massive ownership from day one, extending beyond design to product direction, customer outcomes, and company culture.

Key skills/competency

• Product Design
• UX/UI Design
• Design Systems
• Figma
• User Research
• AI Product Design
• B2B Design
• Prototyping
• Iterative Design
• Cross-functional Collaboration