Digital Marketing Specialist
Brainstorm Force · India
- Hybrid
- Full-time
- $95,000 / year
- India
Job highlights
- Lead multi-channel marketing campaigns for company growth.
- Own and optimize key marketing channels like SEO and paid ads.
- Drive traffic, conversions, and customer retention through funnels.
- Analyze campaign performance using analytics tools.
- Mentor junior marketers and collaborate with teams.
About the role
Digital Marketing Specialist at Brainstorm Force
Brainstorm Force is seeking a Digital Marketing Specialist to plan, lead, and optimize multi-channel marketing initiatives that directly impact our growth. You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.
Why You’ll Love Working With Us
- Remote work
- Flexible working hours
- Competitive pay
- Paid time off
- Allowances for setting up workspace
- Excellent work-life balance
- Career growth opportunities
Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention.
Key Responsibilities:
Marketing Strategy & Campaigns:
- Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.
- Align channel strategies with business and product-level goals.
- Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.
- Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.
Channel & Funnel Management:
- Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.
- Build and optimize funnels for awareness → nurture → conversion → retention.
- Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.
Performance Tracking & Optimization:
- Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.
- Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.
- Run A/B or multivariate experiments to validate growth hypotheses and scale what works.
Content & Partnerships:
- Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.
- Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.
- Ensure content strategies engage the right audience across blogs, social, and partner channels.
Team Leadership & Collaboration:
- Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.
- Delegate effectively, providing clear briefs and ensuring campaign consistency.
- Partner with product and design teams to align messaging, assets, and user experience.
Required Skills and Qualifications:
- 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.
- Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.
- Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).
- Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.
- Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.
- Comfort in leading campaigns, collaborating with juniors, and cross-functional teams.
- Strong analytical mindset with the ability to turn data into insights and improvements.
- Strong execution discipline: balancing speed, quality, and persistence.
Good-to-Have Qualities:
- Experience in the WordPress, SaaS, or website builder ecosystem.
- Ability to understand the mindset and workflows of web designers, developers, and creators.
- Past leadership in affiliate/influencer partnerships.
- Comfort with AI tools to accelerate copy, workflows, and research.
KPI's for Success:
- Increased traffic and conversions from owned channels.
- Growth in signups, website traffic and product revenue.
- Improved conversion rates across funnels and campaigns.
- Number and quality of partnerships, affiliates, and creators engaged.
- Execution of successful product launches or large campaigns.
- Improved team velocity and on-time delivery of campaigns.
Looks interesting? Apply now and be part of our awesome team!
Key skills/competency
- Digital Marketing Strategy
- Multi-channel Campaign Management
- SEO (Search Engine Optimization)
- Paid Advertising (PPC)
- Email Marketing
- Content Marketing
- Conversion Rate Optimization (CRO)
- Analytics (GA4, Looker Studio)
- Team Leadership
- Performance Marketing
Skills & topics
- Digital Marketing
- Marketing Specialist
- SEO
- Paid Ads
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Campaign Management
- Marketing Strategy
- Conversion Optimization
- GA4
- Looker Studio
- SaaS
- WordPress
- Remote
- Marketing Manager
- Marketing Lead
How to get hired
- Tailor your resume: Highlight 4-7 years of digital marketing experience and multi-channel campaign successes.
- Showcase channel ownership: Emphasize your expertise in SEO, email, paid ads, content, or affiliates.
- Demonstrate tool proficiency: Mention your experience with GA4, Looker Studio, Semrush/Ahrefs, and ad managers.
- Quantify achievements: Use metrics like CAC, ROAS, and conversion rates to show impact.
- Express leadership: Detail your experience guiding junior marketers and cross-functional teams.
Technical preparation
Master GA4 and Looker Studio for campaign analysis.,Practice running A/B tests on creatives and landing pages.,Build and optimize conversion funnels from scratch.,Familiarize with SEO, SEM, and email marketing tools.
Behavioral questions
Describe a successful multi-channel campaign you led.,How do you handle underperforming campaigns?,Give an example of mentoring a junior team member.,How do you prioritize tasks with competing deadlines?
Frequently asked questions
- What is the work arrangement for the Digital Marketing Specialist role at Brainstorm Force?
- The Digital Marketing Specialist role at Brainstorm Force is a fully remote position, offering flexibility in working hours and location.
- What are the key responsibilities of a Digital Marketing Specialist at Brainstorm Force?
- Key responsibilities include planning and executing multi-channel marketing campaigns (SEO, paid ads, email, content, affiliates), owning marketing channels, building and optimizing conversion funnels, tracking performance with analytics tools, and mentoring junior team members.
- What experience level is required for the Digital Marketing Specialist position?
- The role requires 4-7 years of digital marketing experience with a proven track record in managing multi-channel campaigns and owning specific marketing channels.
- What tools and skills are essential for this Digital Marketing Specialist role?
- Proficiency in analytics and campaign tools like GA4, Looker Studio, Semrush/Ahrefs, and Meta Ads Manager is essential. Strong skills in SEO, paid ads, content marketing, conversion funnels, and data analysis are also crucial.
- Does Brainstorm Force offer opportunities for career growth with this Digital Marketing Specialist role?
- Yes, Brainstorm Force emphasizes career growth opportunities for its employees, including the Digital Marketing Specialist role, alongside a competitive salary and good work-life balance.
- What is the company culture like at Brainstorm Force for a Digital Marketing Specialist?
- Brainstorm Force offers a positive work environment with remote work, flexible hours, and a focus on work-life balance, encouraging collaboration and growth among team members.
- How does Brainstorm Force measure success for a Digital Marketing Specialist?
- Success is measured by increased traffic and conversions, growth in signups and revenue, improved conversion rates, successful campaign execution, and effective team collaboration and delivery.