Personalization Manager
Bounteous · United States
- Hybrid
- Full-time
- $136,000 / year
- United States
Job highlights
- Manage personalization and testing projects for clients.
- Develop and implement client personalization strategies.
- Analyze campaign effectiveness and refine testing plans.
- Configure and manage CRO platforms.
- Audit and govern Adobe Target and AEP audiences.
About the role
About Bounteous
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.
About the Role
We are looking for a Manager of Personalization to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for assisting our Personalization Director with achieving channel goals and growth. If you are passionate about collaborating with curious minds as help solution complex problems then we want to hear from you!
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Role and Responsibilities
- Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
- Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives
- Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement
- Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization
- Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
- Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences
- Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches
- Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target
- Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples
- Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts
Preferred Qualifications
- 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements
- Understanding of database management and APIs
- Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required
- Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
- Agency experience preferred but not required
- Solid understanding of digital marketing & data reporting
- Passion for the digital domain and use of technology to solve business problems
- Ability to learn new technologies at high level to identify use opportunities
- Experience with tag management systems and data layers
- Experience working with Adobe Target and Adobe Analytics
- Be self-motivated, responsive, professional, and dedicated to customer success
- Fluent in English language and is able to lead client meetings and conversations
Compensation
$125,000 - $136,000 a year
Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.
Equal Opportunity Employer
Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.
Hiring Process Note
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Key skills/competency
- Personalization Manager
- Digital Transformation
- Marketing Services
- Testing and Personalization Strategies
- Adobe Target
- Adobe Experience Platform
- Audience Analysis
- Data Privacy
- Digital Marketing
- Client Relationship Management
Skills & topics
- Personalization Manager
- Digital Transformation
- Marketing Services
- Testing
- Personalization
- Adobe Target
- Adobe Experience Platform
- Audience Strategy
- CRO
- Client Management
How to get hired
- Tailor your resume: Highlight experience with personalization, testing, Adobe Target, and AEP.
- Showcase client success: Quantify achievements in driving customer experience improvements.
- Demonstrate technical skills: Emphasize understanding of CDPs, marketing automation, and data layers.
- Prepare for interviews: Be ready to discuss strategies, data analysis, and problem-solving.
- Research Bounteous: Understand their digital transformation focus and co-innovation methodology.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for a Personalization Manager at Bounteous?
- The salary range for a Personalization Manager at Bounteous is $125,000 to $136,000 annually. The exact salary will depend on factors like experience and relevant training.
- What are the key responsibilities of a Personalization Manager at Bounteous?
- A Personalization Manager at Bounteous is responsible for maturing and expanding testing and personalization projects, developing strategies aligned with client objectives, evaluating campaign effectiveness, and overseeing CRO platforms, particularly using Adobe Target and Adobe Experience Platform (AEP).
- What qualifications are preferred for the Personalization Manager role at Bounteous?
- Preferred qualifications include 2+ years of experience in Product Management, Testing, and Personalization, understanding of database management and APIs, experience with CDPs and marketing automation, a Bachelor's degree in a related field, and experience with Adobe Target and Adobe Analytics.
- Does Bounteous offer remote work for the Personalization Manager position?
- Yes, the job posting includes '#BI-Remote', indicating that this Personalization Manager position is remote.
- Does Bounteous provide visa sponsorship for the Personalization Manager role?
- Yes, Bounteous is willing to sponsor eligible candidates for employment visas for this Personalization Manager position.
- What technologies are central to the Personalization Manager role at Bounteous?
- Key technologies for this role include Adobe Target and Adobe Experience Platform (AEP). Experience with CDPs, marketing automation, tag management systems, and data layers is also important.
- How does Bounteous handle the application review process for the Personalization Manager position?
- Bounteous may use AI tools to assist in reviewing applications and analyzing resumes for the Personalization Manager role, but final hiring decisions are made by humans.