Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization
Boulevard · United States
- Hybrid
- Full-time
- $154,000 / year
- United States
Job highlights
- Shape Boulevard's enterprise market entry and strategy.
- Develop compelling positioning and sales enablement tools.
- Own pricing and packaging strategy across all segments.
- Influence product strategy for upmarket buyer needs.
- Drive measurable improvements in sales and revenue.
About the role
About Boulevard
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most. Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
About The Role
Boulevard is entering its next chapter. We're expanding our focus to include more sophisticated, multi-location operators across medspa, salon, and spa — businesses with higher expectations for scale, reporting, and operational control, and with buying committees that demand real proof of platform maturity. This is a significant growth opportunity for Boulevard, and we're building the product marketing function to win it. Come do the best work of your life at Boulevard. Boulevard has established a strong market position with small and mid-sized operators across medspa, salon, and spa. We're expanding our focus to include enterprise, multi-location operators with different buying processes and buying committees. This represents a significant growth opportunity, and you'll be the product marketer who shapes how Boulevard wins in this segment. You'll be deeply embedded in the commercial strategy for upmarket buyers, from positioning and narrative through sales enablement, deal support, and product influence. You'll be the internal expert in this segment: the person product, sales, marketing, and executive teams rely on to understand what these buyers care about, how they evaluate, and what it takes to close them. This role also owns one of our biggest commercial opportunities: how we price and package Boulevard across every segment we serve, from SMB to enterprise. The two mandates are tightly connected. The way we package for upmarket informs how we tier across the rest of the business, and the work compounds.
Success in this role means measurable progress on two fronts: sales teams consistently use your messaging and assets to win larger deals, and Boulevard has a defensible pricing and packaging architecture that captures more value as our customers grow. This role demands both strategic vision and hands-on execution. You'll develop positioning frameworks, build sales decks for strategic deals, and pressure-test new pricing tiers.
What You'll Do
- Define and own the upmarket segment: Sharpen Boulevard's upmarket ICP across our core verticals, map buying committee dynamics, and develop a clear POV on segment priorities.
- Build the upmarket narrative: Craft the definitive positioning story, develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria.
- Partner deeply with GTM and deliver tools that drive deals: Equip sales with segment-specific tools, partner directly with the enterprise sales team, and develop proposal templates and objection handling.
- Architect pricing and packaging across every segment: Co-own Boulevard's pricing and packaging strategy, translate market intelligence into clear recommendations, and partner to design, test, and roll out changes.
- Influence product strategy for upmarket buyers: Capture and prioritize product requirements, bring market and buyer insights into R&D roadmapping, and ensure new features are framed to reinforce the platform story.
What Success Looks Like
- Sales consistently uses and trusts the upmarket narrative and enablement assets.
- Measurable improvement in pipeline conversion, win rate, and deal quality within the segment.
- Product decisions increasingly reflect upmarket priorities without compromising platform coherence.
- Boulevard is positioned in the market as a credible, premium platform for scaled operators.
- Boulevard has a clear, defensible pricing and packaging architecture and a repeatable operating model behind it.
What You Bring
- 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS.
- A track record of building positioning and narratives for complex, multi-product platforms.
- Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling.
- Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points.
- Experience marketing platform APIs and integrations to enterprise audiences.
- Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics.
- Demonstrated ability to influence product direction through structured market insight.
- Confident, precise communication skills and the ability to tell a clear story.
- Range: ability to hold your own with executives and AEs.
- Thrive in ambiguity and take an iterative approach.
Bonus Points
- Experience in franchise or multi-location business models.
- Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries).
- Previous PMM experience at companies that successfully moved and/or served enterprise customers.
- Hands-on experience with enterprise sales tools and methodologies.
How We'll Take Care Of You
Boulevard provides a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
- ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
- 🏝 Take a break whenever you need with our flexible vacation day policy.
- 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
- 💚 Family planning resources and specialized support programs.
- 🔮 Equity: get ahead on the ground floor and grow with Boulevard.
- 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Key skills/competency
- Product Marketing
- SaaS Marketing
- Enterprise Sales
- Go-to-Market Strategy
- Pricing Strategy
- Packaging Strategy
- Sales Enablement
- Vertical SaaS
- Client Experience Platform
- Market Analysis
Skills & topics
- Product Marketing Manager
- SaaS
- Enterprise Sales
- Go-to-Market Strategy
- Pricing
- Packaging
- Sales Enablement
- Vertical SaaS
- Marketing
- Product Management
How to get hired
- Research Boulevard's culture: Understand their mission, values, and focus on client experience in the self-care industry.
- Tailor your resume: Highlight your 5+ years of SaaS product marketing, enterprise GTM, and pricing/packaging experience.
- Showcase strategic impact: Emphasize your track record in building narratives and enabling sales for complex platforms.
- Prepare for GTM discussions: Be ready to discuss your experience with enterprise buying committees and influence product roadmaps.
- Demonstrate adaptability: Highlight your ability to build in ambiguity and take an iterative approach.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the expected salary range for a Senior Product Marketing Manager at Boulevard?
- For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year. This role may also be eligible for variable compensation.
- What are the key responsibilities of the Senior Product Marketing Manager role at Boulevard?
- This role involves defining and owning the upmarket segment strategy, building the upmarket narrative, partnering with Go-to-Market teams to drive deals, architecting pricing and packaging across all segments, and influencing product strategy for upmarket buyers.
- What experience is required for the Senior Product Marketing Manager position at Boulevard?
- The role requires 5+ years of product marketing experience, with a strong focus on marketing and selling into mid-market and/or enterprise buyers in vertical SaaS. Key experience includes building positioning, enterprise GTM motions, enterprise sales tools, and leading pricing and packaging.
- Is the Senior Product Marketing Manager role at Boulevard remote?
- Yes, the position is fully remote, allowing you to choose where you want to work. You will also receive a monthly work-from-home stipend.
- What kind of benefits does Boulevard offer to its employees?
- Boulevard offers a comprehensive benefits package including a 401(k) match, dental, medical, vision, and life insurance, flexible vacation days, family planning resources, and specialized support programs. Employees also receive equity and access to a learning and development program.
- What is Boulevard's approach to pricing and packaging?
- The Senior Product Marketing Manager will co-own Boulevard's pricing and packaging strategy across SMB, mid-market, and enterprise. This involves translating market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points to capture more value as customers grow.
- How does Boulevard ensure equal opportunity?
- Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to protected characteristics.
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