Omnichannel & Digital Marketing Graduate
Boston Scientific
Job Overview
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Job Description
About The Role
We are looking for a motivated and digitally curious Graduate to join the Boston Scientific EMEA Digital Marketing team as an Omnichannel & Digital Marketing Graduate. In this role, you will support the planning and execution of digital initiatives across multiple franchises, contributing to campaign coordination, customer-journey development, and enhancement of our regional digital presence.
You will work closely with senior digital marketers, local country teams, cross-functional stakeholders, and global counterparts to help deliver omnichannel campaigns, support website updates, coordinate assets, and assist with data-driven insights that inform marketing strategy. Your work will directly support digital activation, customer engagement, and operational excellence across EMEA.
This role offers hands-on exposure to digital marketing in a fast-evolving MedTech environment, with opportunities to build skills in campaign execution, analytics, UX/SEO fundamentals, and cross-functional collaboration.
Key Responsibilities
Digital Campaign Planning, Execution & Coordination
- Support the planning and development of tactics such as e-detailing, Marketing Cloud campaigns, webinars, and events, including data gathering and close-the-loop activities.
- Support the definition of customer journeys for specific franchises or products based on customer segmentation and profiles.
- Assist with planning and executing digital campaigns across web, email, social, search, and paid media under the guidance of senior marketers.
- Coordinate assets, timelines, and inputs with internal stakeholders (content, omnichannel, regulatory, legal) and external agencies.
- Ensure campaigns align with EMEA and Global digital strategy and standards.
Digital Presence & Foundation
- Assist in coordinating website updates, creation of new pages, and integration of content within existing digital ecosystems.
- Apply basic UX, SEO, and conversion best practices defined by central digital teams.
- Help ensure compliance with internal digital governance and operating models.
Metrics, Reporting & Learning
- Support tracking of digital campaign KPIs and performance across web, campaigns, digital and physical channels, and business impact.
- Contribute to dashboards and reports by transforming data into clear insights with coaching from senior team members.
- Leverage data collection and market research programs to enhance customer understanding and support a customer-centric approach.
- Capture learnings and best practices to support continuous improvement across EMEA.
Collaboration & Development
- Work closely with local market teams while staying connected to Centers of Excellence and Global Digital Marketing.
- Gradually build autonomy, project ownership, and digital maturity through structured onboarding and mentoring.
- Collaborate with Marketing, Marketing Communications, and Medical Education teams to support the execution of multichannel internal and external activities.
Profile & Requirements
- Min. Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field (completed or near completion).
- Foundational understanding of digital marketing channels such as web, email, social media, and paid media.
- Analytical mindset with curiosity to explore data and derive insights; familiarity with analytics tools (e.g., Google Analytics or similar) is an advantage.
- Strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively.
- Fluent English; additional European languages are a plus.
- Proactive, collaborative, and eager to learn within a dynamic, international environment.
- Strong communication skills, both written and verbal, and the ability to work with cross-functional teams.
- Proficiency in Microsoft Office tools, especially Excel and PowerPoint; familiarity with Salesforce or CRM systems is considered a plus.
What We Offer
- Defined-term contract (12 months) with competitive salary and company benefits.
- Support in developing your skills and expertise in various areas.
- A solid onboarding and development plan.
- Regular coaching and development feedback and supporting performance review.
- An inclusive culture.
- Strong team spirit and collaboration.
Key skills/competency
- Digital Marketing Strategy
- Campaign Coordination
- Customer Journey Development
- Web Analytics
- SEO Fundamentals
- UX Principles
- Data Analysis
- Cross-functional Collaboration
- Content Management
- Email Marketing
How to Get Hired at Boston Scientific
- Research Boston Scientific's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume for digital marketing: Highlight relevant coursework, projects, and any experience with digital channels, analytics, or content coordination for Boston Scientific roles.
- Showcase your analytical skills: Prepare examples demonstrating your ability to interpret data, derive insights, and use tools like Google Analytics or Excel.
- Emphasize collaboration and proactivity: Be ready to discuss experiences where you worked effectively in teams and took initiative in dynamic environments.
- Demonstrate MedTech interest: Express genuine curiosity in the healthcare technology sector and how digital marketing impacts it at Boston Scientific.
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