Global Account & Commercial Marketing Specialist

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Global Account & Commercial Marketing Specialist supports the strategy and execution for BCG’s Account Based Marketing (ABM) program for BCG’s high-priority client accounts. Reporting to the Senior Manager of Account & Commercial Marketing, this role will collaborate with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You'll support campaign execution, track marketing performance, and contribute to team operations.

This role is a great fit for someone looking to grow their B2B marketing skillset, deepen their understanding of account-based marketing (ABM), and work cross-functionally within a collaborative, fast-paced environment.

Key Responsibilities

Campaign Coordination & Execution

• Assist with the onboarding process for new accounts: data validation, goal-setting, campaign strategy, and launch.
• Support the planning and delivery of ABM campaigns for priority accounts (1:1, 1:Few, and 1:Many).
• Collaborate with senior team members to create and maintain campaign timelines and checklists.
• Coordinate internal reviews of campaign materials, ensuring feedback is captured and incorporated.
• Help ensure campaign assets meet brand and quality standards.

Marketing Insights & Reporting

• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Gather and organize marketing performance data (e.g., engagement rates, email opens, account insights).
• Help create clear and compelling performance summaries using PowerPoint or Tableau dashboards.
• Maintain campaign dashboard and account weekly alerts in partnership with analytics team members.

Tools, Platforms & Processes

• Gain familiarity and proficiency with BCG's ABM tools, including Marketo, Demandbase, Salesforce, and Tableau.
• Maintain ABM email folders and templates in Marketo to reflect Global Email Marketing best practices.
• Document scalable processes and best practices to streamline execution and knowledge-sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

Team Support & Collaboration

• Schedule and help facilitate account planning or campaign check-in meetings.
• Partner closely with ABM Managers and other collaborators, including practice area marketers and operations support.
• Contribute ideas in team meetings and proactively suggest ways to improve execution.

What You'll Bring

You have the aptitude and skills to help drive and scale ABM at BCG in a way that is aligned with BCG’s business goals and unique go-to-market approach. You thrive by collaborating with teams across the organization, working in a lean and agile way to implement BCG’s Account & Commercial Marketing vision and strategy. You are a…

• Strategic thinker with strong problem-solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable supporting strategic direction while executing day-to-day tasks with detail and care.
• Proactive self-starter who thrives in fast-moving, matrixed environments.

Experience & Qualifications

• Bachelor’s degree – degree in marketing or communications preferred
• 2-4 years of experience in B2B marketing
• Clear written and verbal communication skills—able to bring clarity, creativity, and energy to complex topics.
• A team-first mindset with curiosity and eagerness to learn.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with ABM and Martech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Nav, Tableau, etc.)

Who You'll Work With

You will be a critical team member in BCG’s Marketing function, collaborating across global Marketing, Marketing Technology, and Practice Areas, while supporting BCG accounts and client teams. Your days will be spent working with all levels of the BCG organization, including Managing Directors and Partners (and their account teams, support staff, and assistants), Marketing Directors, and peers. You also may work some with external vendors.

Key skills/competency

• Account-Based Marketing (ABM)
• B2B Marketing Strategy
• Campaign Management
• Marketing Automation (Marketo)
• CRM Software (Salesforce)
• Data Analytics & Reporting (Tableau)
• Cross-functional Collaboration
• Strategic Thinking
• Communication Skills
• Project Coordination