Marketing Communication Specialist
Bosch USA · Hoffman Estates, IL
- On site
- Full-time
- $95,000 / year
- Hoffman Estates, IL
Job highlights
- Develop and implement product communication strategies.
- Drive inbound marketing and integrate content across channels.
- Support trade shows, events, and content creation.
- Utilize multichannel marketing for online and offline.
- Manage campaigns, analyze data, and track budgets.
About the role
Job Summary
Bosch Rexroth is seeking an experienced Marketing Communication Specialist for its Automation and Electrification (AE) business unit in Hoffman Estates, IL. This role is pivotal in developing and implementing external product communication strategies to drive awareness, interest, and demand. You will collaborate closely with Product Management and Sales teams, leveraging an integrated multichannel approach for both online and offline channels to enhance distributor satisfaction and loyalty.
Key Responsibilities
- Develop and implement marketing strategy for external product communication plans.
- Drive top-of-funnel inbound marketing, integrating content from central business units and harmonizing across all mediums.
- Provide marketing support for trade fairs, events, and coordinate content development and execution.
- Utilize an integrated multichannel approach (PR, social media, paid media, events, technical content, e-communications, webinars, etc.).
- Collaborate with agencies to select media, content, and timing for maximum effectiveness and lead generation.
- Compile, maintain, and report on campaign success, lead generation, and budget management.
- Integrate consistent product content, promotions, and branding across platforms and media, customizing for distributors.
- Ensure timely updates of website content and maintain in-depth knowledge of competitor go-to-market positions.
- Support distributor-specific projects with communication materials and enhance distributor growth.
- Support the marketing communications manager in cross-technology content and tactics development.
Qualifications
- Bachelor's degree in marketing, communications, journalism, or related field.
- 3-5 years of experience in technical B2B marketing, communications, or marketing support.
- Proficiency in MS Office and Adobe Creative Cloud.
- Demonstrated expertise with LinkedIn, social media, and marketing automation tools (HubSpot, Mailchimp).
- Strong written and verbal communication skills, with the ability to create marketing copy for multiple media formats.
- Ability to translate technical product features into compelling marketing messages.
- Experience managing marketing campaigns, tracking KPIs, and analyzing performance data.
- Excellent organizational and multitasking skills.
- Proactive problem-solving mindset with strong judgment and initiative.
- Fundamental financial acumen for managing marketing budgets.
- Willingness to travel up to 15%.
Preferred Qualifications
- Knowledge of Bosch Rexroth automation and electrification products.
- German language skills and/or SAP experience.
Why Work with Bosch Rexroth?
- Challenging Projects: Be at the cutting edge of innovation with diverse and exciting projects.
- Amazing Colleagues: Join a supportive, diverse, and skilled global team.
- Learning and Development: Actively promoted growth and development opportunities.
- Change the World: Opportunity to make a significant difference through your work.
- Social & Value-Driven: A company tradition of social responsibility and lived values.
- Flexibility & Freedom: Balance work and home life with career driving freedom.
- International Opportunities: Be part of a global, networked company with locations in over 80 countries.
Key skills/competency
- Marketing Strategy
- B2B Marketing
- Communication Plans
- Inbound Marketing
- Content Development
- Multichannel Marketing
- Campaign Management
- Lead Generation
- Market Research
- Budget Management
Skills & topics
- Marketing Communication Specialist
- B2B Marketing
- Technical Marketing
- Content Strategy
- Digital Marketing
- Campaign Management
- Lead Generation
- Brand Management
- Public Relations
- Social Media Marketing
- Bosch Rexroth
- Automation
- Electrification
- MS Office
- Adobe Creative Cloud
- HubSpot
- Mailchimp
- Marketing Automation
- Trade Shows
- Event Marketing
How to get hired
- Tailor your resume: Highlight B2B technical marketing and communication experience.
- Showcase skills: Emphasize proficiency in MS Office, Adobe Creative Cloud, and marketing automation tools.
- Demonstrate expertise: Provide examples of successful marketing campaigns and lead generation.
- Understand Bosch Rexroth: Research their values, products, and commitment to innovation.
- Prepare for interviews: Be ready to discuss translating technical features into marketing messages.
Technical preparation
Master MS Office Suite and Adobe Creative Cloud.,Gain proficiency in marketing automation tools.,Practice translating technical features into messages.,Understand B2B marketing campaign metrics.
Behavioral questions
Describe a challenging marketing campaign you managed.,How do you handle competing marketing priorities?,Share an example of translating technical info.,How do you collaborate with sales and product teams?
Frequently asked questions
- What is the salary range for the Marketing Communication Specialist role at Bosch Rexroth USA?
- The Marketing Communication Specialist position at Bosch Rexroth USA offers an annual salary range of $78,000 to $95,000, with potential for an annual bonus of 0% to 6% based on company performance.
- What benefits are included with the Marketing Communication Specialist position at Bosch Rexroth?
- This position is benefits-eligible and includes comprehensive benefits such as medical, dental, vision, disability insurance, life insurance, a retirement plan with a 401(k) company match, and a defined contribution plan.
- What are the primary responsibilities of a Marketing Communication Specialist at Bosch Rexroth?
- The primary responsibilities include developing and implementing marketing communication strategies for specific product technologies, driving inbound marketing, supporting trade shows and events, creating content across multiple channels, managing campaigns, and reporting on performance and budget.
- What qualifications are required for the Marketing Communication Specialist role at Bosch Rexroth USA?
- Required qualifications include a Bachelor's degree in marketing, communications, or a related field, 3-5 years of B2B technical marketing experience, proficiency in MS Office and Adobe Creative Cloud, and expertise with social media and marketing automation tools.
- Does Bosch Rexroth offer opportunities for professional development for a Marketing Communication Specialist?
- Yes, Bosch Rexroth actively promotes growth and development, aiming to help you reach your fullest potential. They offer learning opportunities to support your career advancement.
- Is there potential for international work or collaboration for a Marketing Communication Specialist at Bosch Rexroth?
- Yes, Bosch Rexroth is a global company with locations in over 80 countries, offering international opportunities and a fully networked environment. You may also be involved in integrating content from central business units in Germany.
- What is the expected travel percentage for the Marketing Communication Specialist role?
- The Marketing Communication Specialist role requires a willingness to travel up to 15% as needed for trade fairs, events, and other business activities.
- How does Bosch Rexroth approach social responsibility in its work?