Business Development Manager, EMEA Advertising

About Booking.com

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

The Opportunity: Business Development Manager, EMEA Advertising

The Business Development Manager, EMEA Advertising will lead the growth of Booking.com's Travel Media Network across EMEA, focusing on driving sponsored advertising solutions. You’ll play a crucial role in driving growth, building new partnerships and delivering impactful advertising solutions. This role will involve ads sales skills and requires someone with a background in business development, a good understanding of the advertising landscape and who is eager to take our advertising business to the next level. The role will report into the Commercial Manager Advertising based in Amsterdam.

If you're passionate about ad sales, digital media, and have experience closing deals and fostering client relationships, this is the role for you!

Key Responsibilities and Duties

• Client acquisition: Identify and pursue new business opportunities within the existing pipeline of Booking.com accommodations partner base through networking and outreach. Actively prospect new clients while maintaining high lead generation to expand the client base.
• Client Relationships: Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction. Create compelling proposals and presentations within the guidelines/parameters set by the core advertising team that highlight the value of our advertising solutions. Set up opportunities for upselling or cross-selling other Booking.com advertising products.
• Collaboration: Collaborate with cross-functional teams, including the EMEA sponsored advertising team, the product and local partner services teams to ensure alignment on efforts, business objectives and deliverables. Work closely with our 3rd party tech team to ensure the successful execution of the first campaigns.
• CRM and Reporting: Use and develop CRM tooling to manage your accounts, provide regular progress updates, and ensure transparent communication with the management team.
• Internal Education and Representation: Guide internal education on the advertising program through quarterly kick-offs and other training sessions. Represent Booking Advertising at partner-facing events and conferences.

Qualifications & Skills

• 3+ years of digital media sales experience, ideally within the travel or hospitality industry. Experience with sponsored advertising is essential.
• Languages: Fluent in either French or Italian (please ensure this is clearly stated in your CV).
• Strong knowledge: e-commerce and travel industry and related trends.
• Digital Expertise: Good knowledge of digital ad formats.
• Sales Acumen: Proven track record in sales or business development, ideally in the advertising sector.
• Analytical Skills: Ability to analyze data and market trends to make informed decisions.
• Communication: Strong verbal and written communication skills, with the ability to lead high-level presentations, manage client relationships, and ensure alignment between client objectives and internal team execution.
• Tech-Savvy: Proficient with tools like Excel and CRM platforms (e.g., Salesforce).

Inclusion at Booking.com

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process

Let’s go places together: How we Hire

This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Key skills/competency

• Business Development
• Digital Media Sales
• Sponsored Advertising
• Client Acquisition
• Client Relationship Management
• CRM Platforms (Salesforce)
• Market Trend Analysis
• E-commerce
• Travel Industry
• Communication Skills