Business Analyst

@ BookFlowGo

About BookFlowGo

BookFlowGo combines specialist businesses within the Holiday Extras Group. Under the ParkIT division, the focus is on delivering a SaaS platform and connected hardware for airport and valet parking operators. This technology covers the entire customer and vehicle journey including ANPR entry, kiosks, key lockers, and more.

Role Overview

In the role of Business Analyst, you will work under the guidance of the Product Lead within the Product function. Your main objective is to bring structure, discovery discipline, and detailed documentation that enables smooth collaboration between engineering and QA teams.

Key Responsibilities

• Investigate and document current product behavior across web, mobile, kiosks, lockers, and ANPR integrations.
• Create clear artefacts including process maps, data flows, user journeys, and state models using Confluence and Jira.
• Plan and conduct discovery sessions and workflow analyses with internal teams and clients.
• Apply structured frameworks such as Business Process Modelling, Customer Journey Mapping, and JTBD.
• Translate requirements into actionable user stories with defined acceptance criteria.
• Define non-functional requirements, edge cases, and dependencies to reduce risk.
• Support the Product and Engineering Leads in sequencing and refining delivery work.
• Assist QA in ensuring test cases match the documented requirements.

What You Bring

• Experience as a Business Analyst or Product Analyst in a SaaS environment.
• Expertise in creating process workflows, journey maps, and JTBD-based problem statements.
• A curious mindset with the ability to validate pain points using data.
• Strong written and verbal communication skills, with proficiency in managing stakeholder relationships.
• Full UK driving licence to support occasional site visits.

Desirable Skills

• Experience with hardware-integrated SaaS, ANPR, kiosks, or IoT.
• Knowledge of airport, parking, or transport/logistics operations.
• Basic skills in data querying or analytics (SQL, dashboards, etc.).
• Familiarity with accessibility, data protection, and operational safety considerations.

Recruitment Process

The process includes an intro call, an assessment, and a face-to-face competency interview. BookFlowGo values diversity and is prepared to adapt the process on request.

Key skills/competency

• Business Analysis
• Documentation
• SaaS
• Process Mapping
• Customer Journey
• Confluence
• Jira
• Structured Discovery
• Stakeholder Management
• User Stories