Marketing Analytics Specialist Data and Insights @ Boehringer Ingelheim
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Overview
The Marketing Analytics Specialist Data and Insights role at Boehringer Ingelheim is a contract position. Candidates must be located in the EST time zone. This role supports multiple customer groups and therapeutic areas using sophisticated analytical techniques to measure marketing impact and guide decision making.
Responsibilities
The role involves advanced analytics including marketing mix modeling, ROI analyses, customer profiling, segmentation, and predictive modeling. Responsibilities include:
- Conduct advanced analytics for brand planning and promotional resource allocation.
- Support marketing and sales collaboration for tactical and strategic insights.
- Communicate analytical results effectively to internal stakeholders.
- Collaborate with digital agencies and third party vendors.
- Adapt to evolving therapeutic function requirements.
Requirements
Applicants should have a relevant degree (Bachelor's with 7 years or Master's with 5 years experience) and robust analytic experience with pharmaceutical data sources. Experience in analyzing large patient claims data sets, particularly in Metabolic therapeutic areas, and proficiency in tools like R/Python, SAS, SQL, Excel, and PowerPoint is essential. Strong interpersonal and multi-project management skills are also required.
Key skills/competency
- Advanced Analytics
- Marketing Mix Modeling
- ROI Analysis
- Predictive Modeling
- Pharmaceutical Data
- Customer Segmentation
- Digital Analytics
- SQL
- R/Python
- Collaboration
How to Get Hired at Boehringer Ingelheim
🎯 Tips for Getting Hired
- Customize Your Resume: Align skills with Boehringer Ingelheim requirements.
- Highlight Analytics Expertise: Showcase advanced analytics and digital skills.
- Research Company Culture: Review Boehringer Ingelheim values and news.
- Prepare for Interviews: Emphasize data methodology experience.