Job Overview
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Job Description
Lead, SEO & AI Discoverability at BNY
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Lead, SEO & AI Discoverability to join our Marketing team. This role is located in New York City or Pittsburgh.
Role Impact
In this role, you’ll make an impact in the following ways:
- Develop and execute enterprise Search Engine Optimization (SEO) and GEO/AEO strategy to increase visibility and traffic.
- Establish and own a unified, enterprise-wide roadmap aligned to business objectives and informed by the changing SEO and AI discoverability landscape.
- Act as the subject matter expert for the organization, evangelize SEO/GEO best practices, and actively bring the latest insight to the organization on algorithm updates, AI driven search tends and emerging GEO practices.
- Implement on-page, off-page, technical, and content optimizations across BNY websites and other touchpoints in support of the overall strategy.
- Partner with Marketing Content teams as advisor, bringing structural and keyword insights to improve performance.
- Use analytics tools to measure and analyze discoverability performance; deliver regular reporting on results and identified/prioritized opportunities.
- Support organization’s transformation, e.g., website transformation, evolving the Content Discoverability function.
Desired Qualifications
To be successful in this role, we’re seeking the following:
- Bachelor’s degree.
- 5-8 years of enterprise SEO leadership with demonstrated success.
- Expertise in on-page, off-page, technical, content, and local SEO.
- Proficiency in SEO tools and web analytics, plus emerging expertise in AI-assisted content discovery.
- Experience using data to inform strategy and to develop impactful go-to-market approaches.
- Experience partnering with cross-functional teams (marketing, content, creative, engineering, analytics) as a subject matter expert; demonstrated experience in communicating complex subject matter to non-technical audiences.
- Experience with website migration and multilingual sites.
Key Skills/Competency
- Enterprise SEO Strategy
- AI Discoverability
- Content Optimization
- Technical SEO
- Web Analytics
- Algorithm Updates
- Cross-functional Leadership
- Website Migration
- Local SEO
- Performance Reporting
How to Get Hired at BNY
- Research BNY's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to align your application.
- Tailor your resume: Highlight your enterprise SEO leadership, AI discoverability expertise, and success with cross-functional team collaboration.
- Showcase SEO expertise: Provide concrete examples of your success in on-page, off-page, technical, content, and local SEO strategies.
- Prepare for technical insights: Be ready to discuss your proficiency with SEO tools, web analytics, and your understanding of AI's impact on search.
- Practice communication skills: Demonstrate your ability to simplify complex SEO and AI discoverability concepts for non-technical audiences.
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