Intern MINI Customer Journey Digital Marketing Social Media E-commerce
BMW Group
Job Overview
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Job Description
Overview
A GOOD INTERNSHIP IS NEVER HANDS OFF. SHARE YOUR PASSION. At BMW Group, our interns become part of the team from day one, learning by doing and taking on real responsibilities.
Role Description
As an Intern for the MINI Customer Journey Digital Marketing Social Media E-commerce role, you will support digital activation and the development of marketing concepts. You will focus on international customer journey touchpoints, contribute to digital brand communication and product launch initiatives, assist in omni-channel marketing projects, and support the use of AI tools in campaign processes. Additionally, you will help implement market analyses and KPI reports and supervise smaller European marketing projects.
What You Should Bring
- Studies in marketing, business administration, communication, or related fields
- Affinity for marketing with digital marketing experience
- Interest in social media, e-commerce, and AI tools
- Ability to adapt in a multicultural, dynamic team
- Very good knowledge of Excel and PowerPoint
- Strong English skills; German is a plus
What We Offer
- Comprehensive mentoring & onboarding
- Personal & professional development
- Flexible working hours and mobile work options
- Attractive & fair compensation
- Student apartments at Munich location (subject to availability)
- And much more details available at bmw.jobs/whatweoffer
Internship Details
Start Date: 02/16/2026Duration: 6 monthsWorking Hours: Full-timeLocation: Munich
Key skills/competency
- Digital Marketing
- Social Media
- E-commerce
- Customer Journey
- AI Tools
- Market Analysis
- Project Management
- Excel
- PowerPoint
- Communication
How to Get Hired at BMW Group
- Customize Your Resume: Tailor your resume to highlight digital marketing and AI skills.
- Research BMW Group: Understand their innovation in digital strategies.
- Showcase Intern Projects: Emphasize real project contributions in marketing.
- Prepare for Interviews: Practice discussing multicultural team dynamics and analytical approaches.
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