Intern Customer Experience and Brand Management

Intern Customer Experience and Brand Management at BMW Group Financial Services

BMW Group believes that a good internship is practically never theoretical. We encourage you to share your passion, as success is truly teamwork. When experts share their knowledge and enthusiasm, it creates a workflow where ideas flow freely – this is our innovation culture. At BMW Group, we offer students the opportunity not just to listen, but primarily to contribute and innovate.

Our team at BMW Group Financial Services is dedicated to ensuring a positive customer experience across global markets. During your internship, you will support the central customer, brand, and sales department, gaining invaluable insights into our operations.

What awaits you?

• You will actively support our customer team within the central customer, brand, and sales department.
• You will gain a comprehensive understanding of all aspects of customer experience, including customer strategy, CRM, satisfaction surveys, feedback management, and customer journey topics.
• You will manage your own independent project, supported by dedicated mentoring and regular exchanges, allowing you to acquire in-depth knowledge in a specific key area.
• You will be fully integrated into the operational day-to-day business, interacting regularly with our worldwide Customer Experience network.

What you bring with you?

• Currently enrolled in a degree program in Business Administration, Marketing, Business Psychology, or a comparable field of study.
• Good knowledge of MS Office applications, particularly PowerPoint and Excel.
• Fluent in English, both written and spoken (verhandlungssichere Englischkenntnisse).
• Strong team player with excellent communication skills.
• Demonstrated analytical and strategic thinking abilities.
• A curious mindset and a proactive, 'everything is possible' attitude.

What we offer you?

• Comprehensive mentoring and onboarding to ensure a smooth start and continuous guidance.
• Opportunities for personal and professional development.
• Flexible working hours to accommodate your studies.
• Mobile work options, providing flexibility in your work environment.
• Attractive and fair compensation.
• Access to apartments for students (subject to availability and exclusively at the Munich location).
• And much more, detailed at bmw.jobs/waswirbieten.

The internship starts on March 16, 2026, for a duration of 6 months, on a full-time basis.

Key skills/competency:

• Customer Experience
• Brand Management
• Marketing Strategy
• CRM Systems
• Customer Journey Mapping
• Feedback Management
• Project Management
• Analytical Thinking
• Communication Skills
• MS Office Suite