Senior Manager, Marketing Automation, Wealth Jo...
@ BMO

Toronto, ON
$120,000
On Site
Full Time
Posted 21 days ago

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Job Details

Overview

The Senior Manager, Marketing Automation, Wealth Journeys oversees the development team responsible for Wealth Journeys. The role focuses on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications aligned to a one-client view.

General Responsibilities

Service Levels: Define and maintain standards, processes, and procedures. Investigate deliverability issues, adhere to production schedules, provide status updates, and communicate with key stakeholders.

Brand & Customer Experience: Govern content and production of Marketing Automation assets while ensuring compliance with brand, privacy, and security policies. Monitor unsubscribe, bounce, and complaint rates and adhere to spam regulations (CAN-SPAM, CASL, PIPIEDA, etc.).

Reporting: Provide post reporting, analysis, and strategic direction based on industry best practices and trends.

Database Marketing: Understand database marketing and CRM programs, automate data flows between existing databases and Salesforce Marketing Cloud. SQL experience is an asset.

Governance and Compliance: Act as a subject matter expert on digital communication best practices including performance and regulatory compliance.

Risk Management and Control: Provide input on journey mapping effectiveness and escalate issues to ensure timely resolution.

General Experience

Requires an undergraduate degree in Computer Science or equivalent, 5-10 years as an HTML developer with SFMC experience, mandatory leadership experience, strong communication, data analysis, and troubleshooting skills.

Automation Experience

Specialist in Marketing Automation with hands-on experience in Salesforce Marketing Cloud Journey Builder, Automation Studio, and Contact Builder. Experience with Advertising Studio is an asset. Requires advanced email HTML development skills, AMPScript coding, campaign production management, data integration strategies and QA expertise.

Compensation & Benefits

Salary range: $86,000.00 - $160,000.00, with potential performance-based incentives, bonuses, and a comprehensive benefits package including health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. For more details, visit the BMO Total Rewards page.

About BMO

BMO is driven by a shared purpose to Boldly Grow the Good in business and life. The company values inclusiveness, respect, and offers numerous growth opportunities from day one.

Key skills/competency

  • Marketing Automation
  • Salesforce Marketing Cloud
  • Journey Mapping
  • Email Development
  • HTML
  • Leadership
  • Data Analysis
  • Compliance
  • CRM
  • SQL
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How to Get Hired at BMO

🎯 Tips for Getting Hired

  • Customize your resume: Tailor skills to marketing automation responsibilities.
  • Highlight Salesforce expertise: Emphasize SFMC and email coding experience.
  • Show leadership skills: Detail experience managing technical teams.
  • Prepare for technical queries: Review journey mapping and QA processes.

📝 Interview Preparation Advice

Technical Preparation

Review Salesforce Marketing Cloud modules.
Practice HTML and AMPScript coding challenges.
Study email campaign QA processes.
Refresh SQL and data integration basics.

Behavioral Questions

Describe team conflict resolution experience.
Explain strategic planning under pressure.
Discuss managing stakeholder communications.
Share leadership experience in tech projects.

Frequently Asked Questions