Senior Brand Advisor, Quebec

Join Our Brand Team at BMO in Quebec

Join a team that turns bold ideas into memorable, strategically impactful campaigns. We’re looking for a talented individual with a sharp strategic mind, strong creativity, and sound judgment to join our Brand team in Quebec. If you can capture the essence of an idea, evolve it with partner agencies, and translate it into high-impact campaigns, this opportunity is for you.

At BMO, you’ll help build one of the most influential financial services brands in the country. You’ll drive campaigns that create meaningful connections with consumers, from brand awareness and sponsorships to social impact initiatives and banking services.

Your Mission

Your mission will be to elevate the BMO brand across all channels—TV, digital, social media, radio and out-of-home, to name a few—with distinctive messaging based on strong consumer insights, while clearly demonstrating how our banking offer delivers real value.

You’ll thrive in a culture that values strategic thinking, agility, innovation, fun and learning, alongside smart, passionate and collaborative people working on some of the most exciting mandates in banking and marketing.

Specific Responsibilities of the Senior Brand Advisor, Quebec

Reporting to the Director, you will be leading advertising projects for the Quebec market as part of the overall branding strategy. You will contribute to brand visibility through brand initiatives, sponsorships, social impact programs and communications support for the Office of the President, Quebec. Your responsibilities will include developing strategies, writing and presenting briefs based on consumer insights, collaborating with agencies, developing creative and media, analyzing performance and communicating results to high-level stakeholders.

As Senior Brand Advisor, Quebec, you will play a key role on the national brand team, ensuring strategic coherence and alignment of Quebec initiatives with the organization’s overall priorities, while demonstrating a strong sense of anticipation and budget optimization.

You will work closely with internal marketing teams (sponsorships, lines of business, internal functions) and external agencies, ensuring strategic integration, rigorous execution and measurable performance.

• Develop and lead advertising campaigns: strategy development, positioning, creative, media approach, execution specific to the Quebec market.
• Collaborate with internal teams to drive brand campaigns, sponsorships and social impact initiatives, including the development of briefs based on consumer insights, strategic alignment, oversight of deliverables, and marketing effectiveness.
• Ensure Quebec initiatives are strategically aligned with the national marketing plan, while identifying market-relevant differentiation opportunities.
• Actively contribute, with the Director, to the annual strategic planning, to identifying growth levers and to developing the overall advertising plan with the nuances of the Quebec market.
• Participate in developing strategic presentations to senior leadership, demonstrating the value of the brand as a strategic asset.
• Support, with the Director, the Office of the President, Quebec, in its key communications, integrating a clear positioning aligned with business priorities.
• Optimize existing advertising processes to improve the operational efficiency and strategic consistency of campaigns.
• Drive analysis of campaign performance to position the metric as a strategic lever and provide clear, strategic recommendations to senior management.
• Leverage consumer data and market trends to guide marketing decisions and generate sustainable competitive advantages.

Managerial Leadership

• Strong leadership in a matrix structure, combining influence without direct authority, cross-team collaboration and strategic management of stakeholders.
• Ability to lead projects with a strategic approach focused on optimizing resources, prioritizing higher-added-value initiatives for brand objectives.
• Drive change and strengthen strategic integration between national and Quebec teams.
• Act as a strategic advisor to internal and partner teams, demonstrating critical thinking, analytical rigour and a strong ability to summarize.

What You’ll Need to Succeed in this Role

• Bachelor’s degree in marketing, communications, business administration or other relevant related field.
• 10–15 years of experience in marketing, advertising or brand management including the production of advertising campaigns.
• Excellent oral and written communication in both English and French, with the ability to produce impactful presentations for senior leadership.
• Expertise in the dynamics specific to the Quebec market and the ability to adapt global strategies to regional realities with nuance, rigour and creativity.
• Excellent ability to develop structured strategic thinking, articulate a clear vision for different audiences and translate it into measurable concrete plans.
• Strong interpersonal skills with a collaborative approach: a team spirit that allows for diverse perspectives and partnerships.
• Results-oriented: adept at analyzing data to better understand what works well and develop recommendations to maximize marketing effectiveness.
• Demonstrated ability to align creative goals with strategic objectives and ensure compliance with brand standards.
• Tight project management and ability to prioritize initiatives with highly strategic and operational impact.

Skills

• Strong leadership skills combined with the ability to build lasting relationships.
• Strong team spirit with the ability to manage relationships with a high level of diplomacy.
• In-depth expertise in advertising, strategy and media for the Quebec market with a view to growing a brand.
• Excellent written, oral and presentation skills.
• Demonstrated experience in managing relationships with advertising agencies and suppliers.
• Demonstrated ability to produce during periods of intense pressure.
• Ability to meet deadlines, manage costs, impact and influence business results and manage multiple priorities.
• Advanced organizational skills, including analytical thinking to solve highly complex problems.
• Courage and self-confidence to handle problems and communicate information on a large scale.

You're fluent in French and English to support business operations outside the province of Quebec.

Key skills/competency

• Brand Strategy
• Advertising Campaigns
• Marketing Effectiveness
• Consumer Insights
• Project Management
• Stakeholder Management
• Bilingualism (English/French)
• Quebec Market Dynamics
• Strategic Thinking
• Leadership