Technical Content Specialist

About Bluehost

At Bluehost, we’re not just building websites, we’re shaping the future of the web through content, commerce, discovery, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online.

We are seeking a Technical Content Specialist to create and maintain clear, accurate technical documentation that focuses on Linux command-line concepts, product functionality, troubleshooting, and best practices, supporting internal teams and customers. Your work will include authoring step-by-step tutorials, developing SOPs and compliance documentation, and utilizing AI-driven content and SEO strategies to improve content visibility and self-service capabilities.

Collaboration with stakeholders and analysis of customer feedback will guide your content strategy, while you also support the development of supplemental learning assets such as videos and assessments. You will champion the continuous improvement of content quality and processes.

What you’ll do & how you’ll make your mark

• Create and maintain clear, accurate documentation on product functionality, troubleshooting, procedures, and best practices through research and collaboration.
• Translate Linux CLI concepts and commands into concise, jargon-free instructions for internal teams and customers.
• Author step-by-step tutorials covering file system management, service troubleshooting, log analysis, firewall setup, etc.
• Develop SOPs and compliance documentation related to security, incident management, and data privacy in partnership with leadership.
• Utilize AI-driven content optimization and SEO best practices to enhance content visibility and effectiveness.
• Identify and fill content gaps to improve self-service and reduce support needs.
• Collaborate with stakeholders to stay current on product developments and technologies.
• Analyze customer feedback and usage metrics to guide content strategy aligned with business goals.
• Support creation of supplemental learning assets like video tutorials, labs, and assessments.
• Advocate for continuous improvement in content quality and processes.

Who you are & what you’ll need to succeed

• Subject matter expert in relevant tools, processes, and products, with experience authoring or editing content in a technical environment.
• Self-motivated, accountable team player who can work independently, manage competing priorities, and meet deadlines.
• Strong analytical and problem-solving skills, including root cause analysis techniques (e.g., 5 Whys) and the ability to explore “what-if” scenarios.
• Data-informed thinker who can identify trends in customer behavior and search usage and communicate insights to senior stakeholders.
• Excellent written communication skills in English, with a strong attention to detail.
• Experience in a customer success-focused environment.
• Familiarity with knowledge and content management systems such as Pega, Confluence, and Atlassian Suite.
• Solid understanding of web standards, including HTML, CSS, and SEO best practices.
• Familiarity with visual and multimedia tools (e.g., Adobe Creative Cloud, Snagit); video creation or editing experience is a plus.

Required Qualifications / Technical Skills

• Linux Proficiency: Hands-on experience working in Linux environments, with preference for RHEL, Fedora, or CentOS. Candidates should be comfortable reading and writing Bash commands and have a solid understanding of file permissions, process management (e.g., top, ps), and basic networking tools such as netstat, dig, and ip. While development experience is not required, functional system-level knowledge is essential.
• Command-Line Interface (CLI) Expertise: Ability to accurately capture, interpret, and format command-line output for use in clear, user-facing technical documentation.

Writing & Policy Skills

• Process and Compliance Documentation: Proven experience creating Standard Operating Procedures (SOPs), runbooks, or compliance-related documentation.
• Instructional (Pedagogical) Approach: Ability to clearly explain the rationale behind policies and procedures—not just the steps themselves—such as articulating why specific command flags or configurations (e.g., rsync options) are used to protect customer data.

Preferred Qualifications

• Prior experience in a web hosting or data center environment.
• Background in advanced technical customer support, technical training, or technical writer.
• Working knowledge of scripting languages such as Bash or Python to understand and interpret team automation tools.
• Experience supporting or documenting Fedora or Red Hat Enterprise Linux systems.

Value-Added Qualifications - Instructional Design (ID) Skills

• Working knowledge of established instructional design methodologies, including ADDIE, Bloom’s Taxonomy, and Action Mapping.
• Strong public speaking and presentation skills for facilitating training or knowledge-sharing sessions.
• Effective notetaking and synthesis skills to capture complex technical discussions and translate them into structured learning materials.

Instructional Design Tools

• Experience authoring learning content using Articulate Rise 360.

Why you’ll love us

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.
• We have 20 + affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

Key skills/competency

• Technical Writing
• Linux CLI
• Documentation
• SEO Best Practices
• Content Strategy
• SOP Development
• Troubleshooting
• Instructional Design
• Customer Feedback Analysis
• Content Management Systems