DTC Performance & Growth Marketing Manager
Blueair · New York, United States
- On site
- Full-time
- $135,000 / year
- New York, United States
Job highlights
- Drive DTC growth via full-funnel media strategy.
- Manage paid media across search, social, display.
- Optimize campaigns for acquisition and retention.
- Allocate multi-million dollar marketing budgets.
- Collaborate cross-functionally with key teams.
About the role
Job Overview
Blueair, a part of Unilever, is a rapidly growing global brand focused on consumer health. We are looking for a DTC Performance & Growth Marketing Manager to join our entrepreneurial and dynamic team. This role is crucial for accelerating Blueair’s direct-to-consumer growth by developing and executing a holistic, full-funnel media strategy.Position Description
The DTC Performance & Growth Marketing Manager will drive business impact through various performance marketing channels, including search, display, paid social, podcasts, CTV, affiliate, and emerging platforms like TikTok Shop. Success requires a blend of hands-on platform expertise and strategic thinking to build integrated media strategies that cover awareness, consideration, acquisition, and retention. You will collaborate with Sales, Operations, Brand, agency partners, and Finance to ensure paid media efforts align with business objectives, product launches, and brand storytelling. This role reports to the Head of DTC, with a dotted line to the CMO.Work Environment
This is a hybrid role requiring applicants to live within commuting distance of Blueair’s NYC office (Mid Town West). Employees are expected to be in-office Tuesday-Thursday. Applicants must currently reside in New York, New Jersey, or Connecticut. You'll be part of a global team, collaborating across time zones, requiring some flexibility in working hours.Responsibilities
- Develop and execute full-funnel media strategies across paid search, social, display, CTV, podcasts, affiliate, and emerging platforms to drive brand awareness and DTC revenue growth.
- Own end-to-end management of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms, optimizing performance with agency partners.
- Lead the exploration and scaling of social commerce opportunities, including TikTok Shop, creator partnerships, and shoppable media formats.
- Strategically allocate marketing investment across channels to drive revenue growth while maintaining CAC efficiency and maximizing lifetime value (LTV).
- Lead creative strategy across performance channels, developing high-impact assets that build brand awareness and drive conversion, informing future campaigns.
- Leverage data and performance insights to identify growth opportunities, measure campaign effectiveness, and optimize marketing investments, tracking against DTC growth targets and OKRs.
- Develop and execute a structured testing roadmap across channels, creative, audiences, and landing experiences to continuously improve key performance metrics.
- Evaluate and implement new tools, platforms, and media opportunities that enhance paid performance, attribution, measurement, and customer acquisition.
- Partner with Marketing, Sales, Brand, and Operations teams to ensure paid programs support product launches, integrated campaigns, and broader brand initiatives.
- Collaborate with Finance and leadership to align marketing investments with business objectives.
Skills & Qualifications
Must-Haves
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- 5–8+ years of experience in performance marketing for DTC or e-commerce brands, with proven ownership of business outcomes.
- Proven success scaling multi-channel paid media programs (Meta, Google, TikTok) with strong results across CAC, ROAS, and customer lifetime value.
- Experience building and executing full-funnel strategies balancing efficient acquisition with long-term brand growth.
- Demonstrated ability to manage and optimize seven-figure+ media budgets.
- Strong analytical mindset with fluency in performance data, attribution, and measurement; ability to translate insights into action.
- Experience designing and leading structured testing programs across creative, audiences, and on-site experiences.
- Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics.
- Ability to effectively partner with agency teams and cross-functional stakeholders.
- Clear and thoughtful communicator, comfortable sharing insights and influencing senior-level decisions.
- Proactive, test-and-learn mindset with curiosity for new growth opportunities.
Nice-to-Haves
- Experience supporting or scaling a high-growth DTC brand.
- Expertise in Shopify, Google Analytics, and Daasity.
- Exposure to emerging channels and formats such as TikTok Shop, CTV, podcasts, or affiliate.
- Interest in social commerce and creator-led strategies.
- Background in consumer-focused categories (home, wellness, lifestyle, CPG).
Compensation & Benefits
Pay: The base salary range is $105,000 to $135,000 per year. Bonus: This position is bonus eligible. Benefits: Comprehensive benefits package including health insurance (medical, dental, vision), 401K with company match, parental leave, sick leave, paid vacation, and holidays, plus additional perks.Diversity & Inclusion
Blueair is committed to diversity and inclusion. We believe a diverse workforce drives business results and fosters innovation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or disability.Key skills/competency
DTC Performance Marketing, Growth Marketing, Paid Media Strategy, Multi-channel Marketing, Digital Marketing, E-commerce, CAC Optimization, ROAS Improvement, Customer Lifetime Value, Marketing AnalyticsSkills & topics
- DTC Marketing
- Performance Marketing
- Growth Marketing
- Digital Marketing
- E-commerce
- Paid Social
- Paid Search
- SEM
- SEO
- Marketing Analytics
- Meta Ads
- Google Ads
- TikTok Ads
- CTV Advertising
- Affiliate Marketing
- Social Commerce
- Customer Acquisition Cost
- Return on Ad Spend
- Customer Lifetime Value
- Marketing Strategy
- Brand Awareness
- Conversion Rate Optimization
- A/B Testing
- Marketing Budget Management
- Cross-functional Collaboration
- Agency Management
How to get hired
- Tailor your resume: Highlight DTC performance marketing experience and quantifiable achievements in CAC, ROAS, and LTV.
- Showcase strategic thinking: Emphasize experience developing and executing full-funnel media strategies and managing large budgets.
- Demonstrate analytical skills: Provide examples of how you've used data and insights to optimize campaigns and drive growth.
- Highlight collaboration: Mention experience working with agency partners and cross-functional teams to achieve business goals.
- Express enthusiasm: Convey your proactive, test-and-learn mindset and curiosity for emerging channels and social commerce.
Technical preparation
Master paid media platforms (Meta, Google, TikTok).,Analyze performance data and attribution models.,Develop and execute A/B testing roadmaps.,Understand e-commerce platforms and analytics tools.
Behavioral questions
Describe a successful growth campaign you led.,How do you balance acquisition and brand building?,How do you influence senior stakeholders?,Share a time you adapted to new channels.
Frequently asked questions
- What is the salary range for the DTC Performance & Growth Marketing Manager role at Blueair?
- The base salary range for the DTC Performance & Growth Marketing Manager position at Blueair is $105,000 to $135,000 per year, with potential for bonus eligibility. Compensation is determined by factors like experience, skills, and qualifications.
- What is the work arrangement for the DTC Performance & Growth Marketing Manager at Blueair?
- This is a hybrid role. Employees are expected to be in the Blueair NYC office (Mid Town West) on Tuesdays, Wednesdays, and Thursdays. Applicants must reside within commuting distance in New York, New Jersey, or Connecticut.
- What are the key responsibilities of the DTC Performance & Growth Marketing Manager at Blueair?
- The DTC Performance & Growth Marketing Manager is responsible for developing and executing full-funnel media strategies across various paid channels, managing campaign performance, optimizing budgets, leading creative strategy, and leveraging data to drive DTC revenue growth and customer value.
- What qualifications are essential for the DTC Performance & Growth Marketing Manager role?
- Essential qualifications include a Bachelor's degree in Marketing, Business, or Analytics, 5-8+ years of DTC performance marketing experience, proven success scaling multi-channel paid media, experience managing large budgets, strong analytical skills, and a deep understanding of the DTC customer journey.
- Does Blueair hire external staffing agencies for the DTC Performance & Growth Marketing Manager position?
- No, Blueair is managing the search for the DTC Performance & Growth Marketing Manager role directly and is not partnering with external staffing agencies. They kindly ask agencies to refrain from contacting their team regarding this position.
- What is the company culture like at Blueair for the DTC Performance & Growth Marketing Manager?
- Blueair fosters an entrepreneurial, dynamic, and collaborative culture. As part of Unilever, it's a global team of creative thinkers and innovators passionate about consumer health. The team embraces diversity and works across time zones, offering opportunities for diverse perspectives.
- What benefits does Blueair offer to employees?
- Blueair offers a comprehensive benefits plan, including health insurance (medical, dental, vision), a 401K with company match, parental leave, sick leave, paid vacation, holidays, and numerous additional perks and benefits.