Performance Media & CRM Manager

Performance Media & CRM Manager at Puig

Blue Search, on behalf of the Puig group, is recruiting a Performance Media & CRM Manager for its new Digital Niche France HUB. This role will report to the Senior E-commerce Manager.

Puig is a house of highly desirable brands, backed by a family business committed to well-being, self-confidence, and self-expression. Since 1914, its entrepreneurial spirit and passion for innovation have made it a global leader in high-end beauty. Present in over 150 countries, Puig unifies strong Love Brands across fragrance, fashion, makeup, and skincare segments, driven by powerful and emotional stories.

In a context of e-commerce development and reinforced customer relationships, you will drive acquisition, engagement, and loyalty strategies through high-impact performance media and CRM initiatives. You will play a key role in optimizing ROI, strengthening brand visibility, and delivering a premium customer experience.

Your Missions:

Performance Media & Digital Acquisition Management

• Define and deploy the global traffic acquisition strategy to strengthen brand visibility in key markets.
• Drive traffic optimization to e-commerce platforms to achieve business objectives.
• Manage and challenge paid and owned media levers in collaboration with partner agencies: SEA, SEO, Social Ads, Affiliation, Display, Programmatic, Retargeting.
• Ensure alignment between media activations, luxury brand image, and performance objectives.
• Leverage data-driven approaches (advanced segmentation, lookalike audiences, precise targeting) to maximize campaign effectiveness.

CRM Strategy & Loyalty Management

• Design and execute the CRM campaign calendar, including automated campaigns and ad-hoc activations, across online and offline channels.
• Monitor, analyze, and consolidate CRM campaign performance, recommending new activations and optimizations.
• Ensure flawless campaign execution, manage CRM and marketing automation tools, and handle relationships with service providers.
• Continuously monitor new functionalities and CRM best practices.

Operational & Business Management

• Brief Brand, Content, and Creative teams on asset requirements for campaigns.
• Define KPIs per channel and ensure continuous performance optimization.
• Build and share detailed reports on acquisition, engagement, and retention.
• Conduct competitive and market intelligence to anticipate trends and opportunities.

Desired Profile:

• You hold a higher education degree in marketing, digital, business, or equivalent.
• You have at least 4 years of experience in performance media and CRM, acquired in a demanding e-commerce brand environment.
• You possess solid expertise in digital acquisition levers as well as CRM and marketing automation tools.
• Recognized for your excellent analytical skills, you adopt a resolutely data-driven approach in your decision-making.
• You know how to reconcile performance objectives with respect for premium brand image.
• You demonstrate excellent communication and project management skills.
• Comfortable in agile, fast-paced, and demanding environments, you appreciate challenges.
• Collaborative, passionate, and operational, you have a strong ability to work cross-functionally.

Languages:

• Fluent English
• Spanish highly recommended

Why join Puig?

• A strategic role at the heart of digital performance and customer relationship for recognized luxury brands.
• An international, premium, and innovative environment, combining data, creativity, and execution excellence.
• Strong autonomy and a direct impact on growth and customer loyalty.
• The opportunity to evolve within a leading group, committed to the development of its talents.

Key skills/competency

• Performance Marketing
• CRM Strategy
• Digital Acquisition
• E-commerce
• Data Analysis
• Brand Management
• Project Management
• Marketing Automation
• ROI Optimization
• Customer Loyalty