Product Marketing Manager
@ Blend

United States
On Site
Posted 17 days ago

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XXXXXXXXX XXXXXXXXXXX XXXXXXXXX****** @blend.com
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Job Details

About Blend

Blend is a diverse team of problem solvers driven to make financial resources more accessible. Our cloud banking platform is used by top financial institutions including Wells Fargo and U.S. Bank, processing over $5 billion in loans daily.

Position Overview

The Product Marketing Manager will lead go-to-market strategy for the eClose product. Responsibilities include outbound positioning, messaging, pricing/packaging, launch management, and sales enablement, as well as inbound market insights to support product strategy.

How You'll Contribute

  • Lead cross-functional go-to-market initiatives.
  • Develop product vision, positioning, and messaging with product management.
  • Collaborate with marketing teams to design effective campaigns.
  • Create content for product launches and feature adoption.
  • Drive competitive intelligence and develop positioning strategies.
  • Develop and refine buyer personas to support sales efforts.
  • Collaborate with Finance on pricing/packaging strategies.

Who You Are

  • 5+ years product marketing experience in B2B SaaS.
  • Highly collaborative self-starter with strong communication skills.
  • Detail-oriented with the ability to manage multiple tasks simultaneously.
  • Skilled in building cross-functional relationships and handling complex projects.

Benefits and Perks

  • Meaningful equity
  • 401(k) plan with matching contributions
  • Comprehensive health benefits
  • 8 weeks of paid leaves (parental, medical, pregnancy)
  • Generous vacation policy
  • Wellness benefits including gym memberships and fitness classes

Compensation Details

For full time hires, base pay ranges between $114,000 and $134,000, adjusted based on various factors.

Key skills/competency

Product Marketing Manager, B2B, SaaS, go-to-market, positioning, messaging, competitive intelligence, buyer personas, pricing, cross-functional

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How to Get Hired at Blend

🎯 Tips for Getting Hired

  • Research Blend's culture: Explore their mission, values, and client success stories.
  • Customize your resume: Tailor for B2B SaaS and product marketing experience.
  • Highlight go-to-market successes: Emphasize product launch and competitive intelligence.
  • Prepare for cross-functional interviews: Showcase collaboration and strategy skills.

📝 Interview Preparation Advice

Technical Preparation

Review SaaS metrics and product launch analytics.
Study go-to-market frameworks and competitive tools.
Brush up on pricing strategy models and financial analysis.
Familiarize with cloud platform product integrations.

Behavioral Questions

Describe cross-functional teamwork experiences.
Explain managing multiple projects concurrently.
Share experiences handling strategic marketing challenges.
Discuss rapid adaptation to market changes.

Frequently Asked Questions