Director, Global Marketing & Digital Wealth
BlackRock
Job Overview
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Job Description
About This Role
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team powering the firm’s most high-impact priorities. They design next-generation campaigns, brand platforms, communications, training, and client experiences.
Role And Impact
The Director, Global Marketing & Digital Wealth will drive the go-to-market strategy for BlackRock’s High Net Worth offerings within USWA. This role involves developing and leading integrated marketing strategies that position BlackRock as a trusted partner for financial advisors serving HNW clients. The role includes narrative development, digital transformation, advisor engagement, and experiential marketing.
Responsibilities
- Define and execute end-to-end marketing strategy for HNW client segment.
- Create compelling narratives for diverse asset classes.
- Champion digital and AI-driven transformation, including generative AI and personalization.
- Collaborate with Sales, Product, Analytics, and Technology for commercial opportunities.
- Work with Corporate Communications and Strategic Accounts across multiple channels.
- Manage and inspire a high-performing marketing team focused on innovation and growth.
Core Skills
- Deep understanding of the US Wealth landscape.
- Expertise in AI, data analytics, and marketing automation.
- Strong storytelling and content development abilities.
- Proven cross-functional leadership and stakeholder influence.
Qualifications
Must have 10+ years experience in investment marketing, product strategy, or client engagement, preferably within wealth management or asset management. Experience with digital marketing platforms, CRM tools, and marketing automation systems is required.
Compensation & Benefits
For New York, NY the salary range is USD 180,000 - 270,000 and for Princeton, NJ it is USD 165,000 - 250,000. Additional benefits include an annual discretionary bonus, healthcare, leave benefits, retirement benefits, and a hybrid work model that requires 4 days in the office per week.
About BlackRock
BlackRock is dedicated to financial well-being and creating an inclusive work environment that fosters growth, collaboration, and innovation. With a strong commitment to employee development and diversity, BlackRock is proud to be an equal opportunity workplace.
Key skills/competency
- Marketing Strategy
- Digital Transformation
- Client Engagement
- AI Integration
- Data Analytics
- Leadership
- Wealth Management
- Branding
- Content Development
- Cross-functional Collaboration
How to Get Hired at BlackRock
- Research BlackRock's culture: Understand their mission and core values.
- Highlight relevant experience: Tailor your resume to wealth marketing roles.
- Customize your resume: Emphasize digital and AI skills.
- Prepare for interviews: Focus on strategy, leadership, and innovation.
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