Community Growth Manager
Black Girl Vitamins · United States
- Hybrid
- Full-time
- $95,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage 45K member Facebook group as a revenue channel.
- Drive sales through comment sections and UGC.
- Lead TikTok affiliate community on Discord.
- Develop programming to convert community to commerce.
- Act as voice of customer for product development.
About the role
About Black Girl Vitamins
Black Girl Vitamins has a 45,000-member Facebook group, highly engaged comment sections across Instagram, TikTok, and Facebook, and an active TikTok affiliate community on Discord. That trust is our durable moat, and it's under-monetized. We're hiring a Community Growth Manager to turn it into a real revenue channel, selling to the same customers again and again without paying the Meta or TikTok tax.What You'll Own
- Facebook Group (45K): Run it as a destination, not a bulletin board: recurring programming, member-exclusive drops and codes, a superfan ambassador tier, and a steady funnel of new customers so first-time buyers become repeat buyers.
- Comment sections (IG, TikTok, Facebook): Be the brand's voice. Turn questions into conversions, complaints into loyalty, and great UGC into content and ads.
- TikTok affiliate Discord: Run it as home base for our affiliates, using briefs, challenges, and incentives to grow the volume and quality of content they create. Partner with our creator/affiliate lead.
- Programming: Shareable contests and games where playing means inviting others in, plus live Q&As, wellness sessions, and launch events.
- Community-to-commerce: Own community codes, landing pages, bundles, referrals, and early-access drops. Work with retention and SMS to make members our highest-LTV cohort.
- Voice of the customer: Surface product ideas and objections to the team, and validate launches before we spend on them.
Who You Are
- 3 to 5+ years in community, social, lifecycle, or growth at a DTC brand, where you tied community to commercial outcomes.
- You think in revenue, not reach.
- Deep cultural fluency with the BGV community. You understand the lived experience and health concerns of Black women, our customer, and show up as one of us, not a corporate account.
- A strong, fast writer who can rally creators and has run programming that converts: contests, UGC, ambassador programs, live events.
- Hands-on with social platforms, Discord, Shopify, Klaviyo, and GA4.
Compensation
$80k-95k annually + bonus Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.Equal Opportunity Statement
Black Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.Key skills/competency
Community Management, Social Media Growth, DTC Marketing, E-commerce, Content Creation, Discord, Klaviyo, GA4, Shopify, Affiliate MarketingSkills & topics
- Community Manager
- Growth Marketing
- Social Media
- DTC
- E-commerce
- Content Creation
- Discord
- Klaviyo
- Shopify
- Affiliate Marketing
- Community Engagement
- Brand Voice
- Customer Loyalty
- Revenue Growth
- Facebook Groups
- TikTok
How to get hired
- Tailor your resume: Highlight DTC community growth, revenue generation, and cultural fluency.
- Showcase your impact: Quantify your achievements in community building and sales conversion.
- Understand the BGV community: Demonstrate deep cultural understanding of Black women's health concerns.
- Prepare for behavioral questions: Be ready to discuss past programming and content creation successes.
- Practice platform proficiency: Be familiar with social media, Discord, Shopify, Klaviyo, and GA4.
Technical preparation
Master social media analytics for engagement.,Practice Discord server management and moderation.,Familiarize with Shopify for sales conversions.,Understand Klaviyo for email marketing flows.
Behavioral questions
Describe a successful community growth strategy.,How do you convert engagement into sales?,Share an example of cultural fluency in action.,How do you handle customer feedback and objections?
Frequently asked questions
- How can I demonstrate my cultural fluency with the Black Girl Vitamins community?
- To demonstrate your cultural fluency, highlight your understanding of the lived experiences and health concerns of Black women. Share examples of how you've authentically connected with similar audiences in previous roles, showing you can embody the brand's voice and values.
- What kind of community programming has been successful in driving revenue?
- Successful community programming that drives revenue often includes exclusive member drops, ambassador tiers, shareable contests that encourage invites, and live Q&As or wellness sessions. Focus on initiatives that directly tie community engagement to sales and repeat purchases.
- How does Black Girl Vitamins measure success for the Community Growth Manager role?
- Success is measured by your ability to turn community trust into a revenue channel. This includes growing repeat purchases, increasing customer lifetime value (LTV) from community members, and effectively converting engagement on social platforms and Discord into sales.
- What are the key platforms I'll be working with as Community Growth Manager?
- You'll be working hands-on with Facebook groups, Instagram and TikTok comment sections, Discord for affiliate management, and e-commerce/marketing tools like Shopify, Klaviyo, and Google Analytics 4 (GA4).
- How important is it to 'think in revenue' for this Community Growth Manager role?
- Thinking in revenue is critical. The company is looking for someone who can directly tie community growth and engagement strategies to tangible commercial outcomes and sales, rather than just focusing on reach or follower counts.