Customer Engagement & Digital Marketing Coordinator

Customer Engagement & Digital Marketing Coordinator

Connecting Customers Through Digital Excellence

We’re seeking a motivated, AI-savvy marketing professional to elevate Bizerba’s digital presence across North America. In this hybrid role, you will support customer engagement through CRM, newsletters, and lead nurturing, while also managing SEO/SEA strategies and executing digital content. You’ll play a key part in growing traffic, leads, and content performance across Retail, Industry, and Labeling sectors. Ideal for someone with 2–4 years of experience in digital marketing, this position offers a unique opportunity to blend automation tools, content creation, CRM strategies, and performance marketing in a dynamic, international environment. Preference for candidates located on the East Coast to best support regional customers, collaboration with internal teams, and alignment with core business hours.

Your tasks

• Research and generate contact lists (e.g., ZoomInfo)
• Manage CRM lead lists, segmentation, and tagging (Microsoft Dynamics)
• Support campaign journeys, newsletter creation, and form workflows
• Monitor engagement KPIs (opens, clicks, MQL stages), and report insights
• Collaborate with Sales to support follow-up and lead hand-off
• Create digital content: newsletters, blogs, landing pages, short-form copy
• Localize content across the US, Canada, and Mexico when needed
• Assist with product, solution, and brand campaign execution
• Execute on-page SEO updates and keyword strategies
• Plan and manage paid search campaigns (Google, LinkedIn)
• Track website traffic, bounce rate, conversions, and improve page performance
• Use UTM tagging, Google Analytics, and CRM insights to optimize

Your profile

• Bachelor’s in Marketing, Communications, or similar
• 2–4 years of experience in digital marketing or CRM engagement
• Hands-on with CRM systems (Microsoft Dynamics preferred)
• Experience with ZoomInfo or lead intelligence tools
• Familiar with SEO/SEA and basic PPC campaign setup
• Basic proficiency in digital content tools (Canva, WordPress, Adobe, etc.)
• English fluency required; Spanish or French a plus
• Strong writing/editing, attention to detail, and proactive mindset
• Preference for candidates located on the East Coast to best support regional customers, collaboration with internal teams, and alignment with core business hours.

Key skills/competency

• Digital Marketing
• CRM Management
• SEO/SEA
• Content Creation
• Lead Nurturing
• Performance Marketing
• Campaign Execution
• Data Analysis
• Customer Engagement
• Marketing Automation