Product Marketing Specialist (Intern)
Bitget · APAC
- Hybrid
- Full-time
- $40,000 / year
- APAC
Job highlights
- Assist in product launch marketing plans.
- Support Go-to-Market strategy development.
- Execute marketing campaigns across channels.
- Analyze marketing data and user feedback.
- Gain experience in crypto marketing.
About the role
About Bitget
Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com. Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions. We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!What you'll do
- Assist in developing and executing marketing plans for new product launches.
- Support analysis of product objectives, target audience profiles, and key value propositions to inform GTM planning.
- Participate in preparing launch proposals and project documentation to ensure smooth execution.
- Help identify and activate suitable marketing channels, including social media, PR, influencer partnerships, and events.
- Support end-to-end campaign execution, from planning and launch to post-campaign review.
- Assist with asset coordination, content distribution, and multi-platform publishing.
- Support community engagement and collect user feedback to improve campaign performance.
- Assist in marketing data collection and basic analysis; support weekly/monthly reporting and optimization efforts.
What you'll need
- Currently pursuing a Bachelor’s degree or above (Marketing, Communications, Business, Finance, English, or related fields preferred).
- Available 3–5 days per week for at least 3 months.
- Strong written and verbal communication skills in both English and Chinese.
- Strong execution, learning agility, and multitasking ability.
- Strong interest in product marketing and GTM; prior internship experience is a plus.
- Interest in or basic understanding of crypto, blockchain, or fintech is a plus.
- Proactive, detail-oriented, hands-on, and results-driven mindset.
- Strong collaboration skills and ability to work effectively in a fast-paced, dynamic environment.
Why Bitget?
Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges. We are a global company with staff members from over 50 different countries and regions. We are growing and looking for world-class ambitious talents to help us continue this journey. We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe. We offer competitive salaries and benefits. Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Digital Marketing
- Campaign Execution
- Content Distribution
- Social Media Marketing
- Community Engagement
- Data Analysis
- Blockchain
- Fintech
Skills & topics
- Product Marketing
- Internship
- Marketing
- Digital Assets
- Crypto
- Blockchain
- Fintech
- Go-to-Market
- Campaign Management
- Content Marketing
- Social Media
- PR
- Influencer Marketing
- Events
- Community Engagement
- Data Analysis
- Reporting
- Optimization
- English
- Chinese
How to get hired
- Tailor your resume: Highlight marketing skills, crypto interest, and internship experience.
- Craft a strong cover letter: Express passion for product marketing and Bitget's mission.
- Demonstrate communication skills: Emphasize English and Chinese fluency and collaboration.
- Showcase initiative: Mention proactive, detail-oriented, and results-driven qualities.
- Prepare for interviews: Be ready to discuss marketing strategies and crypto understanding.
Technical preparation
Familiarize with crypto/blockchain basics.,Study digital marketing channels.,Review product marketing frameworks.,Practice campaign analysis.
Behavioral questions
Describe a fast-paced project.,How do you handle multitasking?,Give an example of initiative.,How do you collaborate in teams?
Frequently asked questions
- What specific product marketing tasks will a Product Marketing Intern at Bitget be responsible for?
- As a Product Marketing Intern at Bitget, you will assist in developing and executing marketing plans for new product launches, support market analysis, prepare launch proposals, identify and activate marketing channels (social media, PR, influencers, events), execute campaigns end-to-end, coordinate assets, manage content distribution, support community engagement, and assist with marketing data collection and analysis for reporting and optimization.
- What qualifications are essential for the Product Marketing Intern role at Bitget?
- Essential qualifications for the Bitget Product Marketing Intern include currently pursuing a Bachelor’s degree (Marketing, Communications, Business, Finance, English, or related fields preferred), availability 3-5 days a week for at least 3 months, strong written and verbal communication in English and Chinese, strong execution and multitasking abilities, a proactive and results-driven mindset, and collaboration skills.
- Is prior experience in crypto or blockchain required for the Product Marketing Intern position at Bitget?
- While a strong interest in or basic understanding of crypto, blockchain, or fintech is a plus, it is not strictly required. The internship is designed for individuals pursuing relevant degrees who can demonstrate strong marketing fundamentals and a willingness to learn about the digital asset space.
- What is the expected duration and weekly commitment for the Product Marketing Intern role at Bitget?
- The Product Marketing Intern role at Bitget requires a commitment of at least 3 months, with the expectation of availability for 3 to 5 days per week. This flexible arrangement allows interns to gain substantial experience while balancing their academic pursuits.
- How does Bitget support the career development of its Product Marketing Interns?
- Bitget fosters career development by offering opportunities to work on cutting-edge projects in the fast-growing digital asset sector. Interns work alongside expert peers, gain hands-on experience in end-to-end campaign execution, and are part of a streamlined structure that empowers efficient work and delivers results, providing a strong foundation for future growth.