Content Marketing Manager

About Bitfinex

Inspired by Bitcoin's vision of financial freedom, Bitfinex empowers individuals to transact and connect seamlessly across the globe. From the early days of the Bitcoin revolution, our mission has been to champion freedom through innovative, reliable, and accessible technology, ensuring everyone has the tools to participate in a truly open and borderless world.

We are driven by a relentless pursuit of innovation and financial empowerment, prioritizing education and delivering a cutting-edge platform. Users can seamlessly buy, hold, and trade digital assets with confidence. As the digital asset landscape rapidly evolves, we stay ahead, offering state-of-the-art trading services that empower individuals and global liquidity providers. Our forward-thinking, agile approach ensures financial freedom is not just a vision, but a reality for all.

Our team, composed of visionary individuals with practical expertise, crafts solutions to the market's toughest challenges. Despite our global presence and impact, we maintain a small, technology-focused core, fostering a culture of collaboration and innovation. We value integrity and autonomy, empowering our team to contribute from concept to launch. Driven by a passion for lifelong learning and a commitment to advancing freedom, we prioritize high-caliber products and services, with a proven track record of innovation that draws on the dexterity of our teams.

Why Join Bitfinex?

• Innovation: At Bitfinex, we merge technology and skill to create an environment where your involvement isn’t just appreciated—it’s pioneering the future and pushing boundaries in finance. Our culture values bold creativity, a passion for technology, and a deep belief in Financial Freedom.
• Flexibility & Global Reach: We believe in trust, autonomy, and results—our team operates remotely, ensuring you work from anywhere while collaborating with some of the best talents across the world. We thrive on innovation, autonomy, and breaking new ground.
• Fast-Paced & Impactful: Much like the crypto industry itself, our projects move fast, break new ground, and make an impact. Your contributions reach our global audience, shaping the narrative of a decentralized future.
• A Team that Thrives on Collaboration: We blend seasoned experts with fresh creative minds, ensuring constant innovation, mentorship, and a dynamic work environment that keeps you at the forefront of achieving your goals. We see integrity and standing up for what is right as the most important qualities.
• Grow with the Best: At Bitfinex, we’re committed to continuous learning—whether through technological advancements, creative workshops, or mentorship from leading professionals in the industry.

If you’re excited about partaking in shaping the narrative of decentralized finance, you’ll feel right at home.

The Role: Content Marketing Manager

In the fast-moving cryptocurrency industry, content is key to education and adoption. Bitfinex stands as one of the oldest crypto platforms in a highly innovative environment. As an institutional and professional exchange with large and more sophisticated investors, the Content Marketing Manager must be able to speak their language, and write on topics, markets, new initiatives, and developments in the style that reflects the Bitfinex brand and the mindset of our customers.

We are looking for a sharp, engaged, and knowledgeable individual who can write well, succinctly, and to deadlines and meet all our content needs. The successful candidate should be alert to the crypto newsflow, be able to suggest content ideas, and produce well-sourced, editorial content that educates and informs. The right candidate will also be involved in editing Bitfinex Alpha, our flagship research product, written by a team of traders and analysts who are immersed in the markets.

This role will be a major contributor to the Bitfinex blog and lead educational initiatives with our partners and the listed projects on the exchange. The Content Marketing Manager will also be responsible for promoting research and trading ideas in other forums to ensure greater recognition of Bitfinex’s thought leadership, and be able to promote Bitfinex exchange products as well as products of Bitfinex Securities.

The role will suit someone who can both absorb information, take direction and execute but who also has the interest and passion to communicate ideas and suggest topics for new content.

Your Day-to-Day Responsibilities:

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, sales, and customer retention.
• Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives.
• Requires a brand publisher mindset: create content audiences seek and optimize the path to conversion.
• Editorial requirements include SEO understanding, content categorization and structure, content development, distribution, and measurement.
• Develop editorial governance to ensure content is consistent with our brand voice, style, and tone.
• Develop and manage editorial calendar and organization workflows.
• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution, with a good understanding of social media approaches.
• Regularly measure and optimize the content program.
• Manage all creative resources including designers, writers, and other external agency relations.
• Integrate content programs with brand campaigns to drive brand demand.
• Present executive presentations on program approaches and results.

What You Bring to the Table:

• BA/BS or equivalent working experience.
• Experience creating content for the web and growing a social audience.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Ability to analyze and report on content and social performance.
• Experience with WordPress, Google Analytics, and top social channels.
• Project management skills and understanding how to manage multiple stakeholders' priorities in a complex environment, focusing on delivering engagement, leads, and sales.

What Bitfinex Offers:

• Flexible Work & Remote-Friendly Culture
• Mentorship & Growth
• Competitive Pay
• Career Development Opportunities
• Supportive Team Environment
• Learning & Knowledge Sharing
• Team-Building Activities
• Social activities (online & in-person)
• A collaborative environment where your creativity will have a direct impact on the brand’s narrative.

Key skills/competency

• Content Marketing
• Cryptocurrency Industry Knowledge
• SEO (Search Engine Optimization)
• Content Strategy
• Editorial Management
• Digital Marketing
• Social Media Marketing
• WordPress
• Google Analytics
• Project Management