Growth Marketing Coordinator
@ Birdy Grey

Hybrid
$60,000
Hybrid
Full Time
Posted 4 days ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXX***** @birdygrey.com
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Job Details

About Birdy Grey:

Birdy Grey is a direct-to-consumer bridal brand on a mission to celebrate friendships during weddings. Founded in 2017 by best friends Grace Lee and Monica Ashauer, the company offers affordable bridesmaid dresses, groomsmen suits, and wedding party accessories with a focus on quality and value.

The Opportunity: Growth Marketing Coordinator

This role supports the day-to-day execution and optimization of Paid Social channels. Reporting to the Digital Marketing Director, you will work cross-functionally with Marketing, Brand, Creative, Tech, and Merchandising teams.

Key Responsibilities:

  • Support strategy and roadmap for high quality conversions via Paid Social channels.
  • Manage daily campaign operations including bid, budget, and creative optimizations.
  • Collaborate with creative partners and submit ad creative requests.
  • Implement testing initiatives in creatives, ad copy, landing pages, and more.
  • Analyze campaign performance and present actionable insights.
  • Research competitive landscapes and emerging industry trends.
  • Partner with teams to support new initiatives and process optimizations.

Qualifications & Attributes:

  • Bachelor’s Degree required.
  • 2-3 years in growth marketing focusing on Paid Social channels (Meta, Pinterest, TikTok, Google).
  • Hands-on campaign management and optimization experience.
  • Strong analytical skills with a focus on data-driven insights.
  • Excellent organizational and communication skills.
  • Ability to thrive in a dynamic, fast-paced environment.

Additional Details:

  • Location: US - Remote (Headquartered in Los Angeles, CA with an office in New York, NY, and quarterly office visits required).
  • This role is not eligible for visa sponsorship.
  • Competitive compensation with benefits including healthcare, 401K, generous PTO, and employee discounts.
  • Recognized on Inc5000 and BuiltIn’s Best Startups lists.

Key skills/competency:

  • Growth Marketing
  • Paid Social
  • Campaign Management
  • Data Analysis
  • Conversion Tracking
  • Creative Collaboration
  • Budget Optimization
  • Digital Marketing
  • Testing & Optimization
  • Strategic Planning
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How to Get Hired at Birdy Grey

🎯 Tips for Getting Hired

  • Customize your resume: Highlight Paid Social and analytics skills.
  • Research Birdy Grey: Understand their brand and mission.
  • Optimize your cover letter: Address key requirements directly.
  • Prepare case studies: Showcase campaign management successes.
  • Practice interview examples: Demonstrate problem solving and collaboration.

📝 Interview Preparation Advice

Technical Preparation

Review Paid Social campaign metrics.
Practice bid and budget optimizations.
Update conversion tracking and pixel skills.
Analyze digital marketing analytics tools.

Behavioral Questions

Describe teamwork in challenging projects.
Explain resolving campaign challenges effectively.
Share examples of taking initiative at work.
Discuss adapting to dynamic, fast-paced settings.

Frequently Asked Questions