Senior Revenue Marketing Manager
BioRender · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Lead revenue marketing strategy for BioRender.
- Drive qualified leads and pipeline growth.
- Optimize performance marketing across digital channels.
- Partner with Sales, RevOps, and Finance.
- Utilize data for campaign optimization and ROI.
About the role
About The Role
As Senior Revenue Marketing Manager, you will lead BioRender’s revenue-driving marketing initiatives, with responsibility for generating qualified leads, accelerating pipeline, and driving measurable revenue growth. This role will own performance marketing and targeted account engagement programs, partnering closely with Sales, RevOps, Finance, and Marketing Operations to align campaigns with pipeline goals and key customer segments. The ideal candidate combines analytical rigor with strategic execution, using data, experimentation, and funnel insights to optimize lead generation, MQL quality, conversion rates, and marketing ROI across both self-serve and enterprise motions.
This role is a blend of strategic thinking and hands-on execution and will play a critical part in scaling BioRender’s revenue engine by connecting top-of-funnel acquisition efforts to downstream pipeline and revenue outcomes.
What You’ll Be Doing
- Develop and execute BioRender’s revenue marketing strategy to drive qualified lead generation, pipeline growth, and revenue across self-serve and enterprise customer segments.
- Own and optimize performance marketing programs across paid search, paid social, display, retargeting, and other digital acquisition channels to achieve pipeline and revenue targets.
- Lead account-based and targeted engagement initiatives in partnership with Sales to accelerate enterprise pipeline creation and progression.
- Partner closely with Revenue Operations, Finance, Sales, Marketing Operations, and Product Marketing to align campaign planning, forecasting, attribution, and reporting with business objectives.
- Define and analyze key funnel metrics including lead volume, MQL quality, conversion rates, customer acquisition cost, pipeline velocity, and ROI, to identify insights and make data-driven recommendations to leadership.
- Drive experimentation and continuous optimization across audience targeting, messaging, landing pages, nurture flows, and channel mix to improve performance efficiency.
- Collaborate with content, product marketing, creative, and agencies to develop campaigns and assets tailored to key ICPs.
- Evaluate and implement marketing technologies, automation capabilities, and attribution frameworks to improve campaign effectiveness and operational scalability.
What You Bring To The Table
- 7+ years of experience in demand generation, performance marketing, revenue marketing, or growth marketing roles within B2B SaaS or technology companies.
- Proven track record of driving measurable pipeline growth, customer acquisition, and revenue impact through integrated marketing programs.
- Deep expertise managing paid digital acquisition channels including Google Ads, LinkedIn, paid social, retargeting, and conversion optimization.
- Experience managing marketing budgets, forecasting performance outcomes, and optimizing spend efficiency against pipeline goals.
- Strong understanding of campaign tracking, attribution, and reporting.
- Demonstrated ability to manage agencies and partner cross-functionally with Sales, Finance, and executive stakeholders in a high-growth environment.
- A growth mindset — you’re adaptable, curious, and excited to build something impactful in a fast-growing company.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
Why join us?
- We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
- BioRender is loved by millions: We have a world-class NPS and a community of loyal fans and users in 200+ countries!
- Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies.
- We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.
Key skills/competency
- Revenue Marketing
- Demand Generation
- Performance Marketing
- B2B SaaS Marketing
- Pipeline Growth
- Customer Acquisition Cost (CAC)
- Marketing ROI
- Paid Digital Advertising
- Marketing Strategy
- Marketing Analytics
Skills & topics
- Revenue Marketing
- Demand Generation
- Performance Marketing
- B2B SaaS
- Marketing Strategy
- Marketing Analytics
- Digital Marketing
- Lead Generation
- Pipeline Management
- Growth Marketing
- Google Ads
- LinkedIn Ads
- Marketing Budget
- Customer Acquisition Cost
- Marketing ROI
How to get hired
- Tailor your resume: Highlight B2B SaaS demand generation, performance marketing, and revenue growth experience. Quantify achievements with metrics like pipeline growth and ROI.
- Craft a compelling cover letter: Express your passion for BioRender's mission and demonstrate how your skills align with revenue marketing objectives.
- Showcase analytical skills: Prepare to discuss your experience with data analysis, A/B testing, and optimizing marketing campaigns for measurable results.
- Understand BioRender's market: Research their mission, target audience (scientists, researchers), and competitors to articulate your strategic vision.
- Prepare for behavioral questions: Be ready to discuss cross-functional collaboration, managing agencies, and adapting in a high-growth environment.
Technical preparation
Master paid search and social advertising platforms.,Develop proficiency in CRM and marketing automation.,Practice data analysis for funnel metrics.,Understand campaign tracking and attribution models.
Behavioral questions
Describe a successful revenue marketing campaign.,How do you optimize marketing spend for ROI?,How do you collaborate with sales teams?,How do you adapt to a fast-growing environment?
Frequently asked questions
- What are the key performance indicators for a Senior Revenue Marketing Manager at BioRender?
- Key performance indicators for this role at BioRender will likely include qualified lead generation, pipeline acceleration, MQL quality, conversion rates, customer acquisition cost (CAC), marketing ROI, and overall revenue impact. The focus is on measurable outcomes that contribute directly to the company's growth.
- How does BioRender define 'revenue marketing' for this Senior Revenue Marketing Manager position?
- BioRender defines revenue marketing for this role as a holistic approach to driving measurable revenue growth. This involves aligning marketing initiatives, particularly performance marketing and targeted account engagement, directly with sales pipeline goals and customer acquisition strategies across both self-serve and enterprise segments.
- What is BioRender's approach to remote work for this Senior Revenue Marketing Manager role?
- BioRender has a remote-first policy, meaning this Senior Revenue Marketing Manager position can be performed from anywhere within Canada or the U.S., offering significant flexibility.
- What kind of marketing technologies and tools are likely used by BioRender's Revenue Marketing team?
- Given the role's focus on performance marketing, lead generation, and attribution, BioRender likely utilizes a range of marketing technologies. Expect experience with CRM (like Salesforce), marketing automation platforms (like HubSpot or Marketo), paid advertising platforms (Google Ads, LinkedIn Ads), analytics tools (Google Analytics), and potentially attribution software.
- How does the Senior Revenue Marketing Manager collaborate with the Sales team at BioRender?
- The Senior Revenue Marketing Manager collaborates closely with Sales on account-based marketing, targeted engagement programs, and lead handoff processes. The goal is to ensure marketing efforts directly support sales objectives and accelerate enterprise pipeline creation and progression.
- What is the significance of BioRender's mission for a Senior Revenue Marketing Manager?
- BioRender's mission to accelerate scientific learning, discovery, and communication is central to its identity. For a Senior Revenue Marketing Manager, this means understanding the target audience (scientists) and aligning marketing strategies with the value proposition of making science more understandable and collaborative.