Senior Marketing Operations Manager

About The Role

We’re looking for a Senior Marketing Operations Manager to own and evolve the systems, infrastructure, and processes that power our marketing efforts. This role is ideal for someone who thrives in ambiguity, enjoys building from the ground up, and is passionate about creating scalable, high-impact marketing operations. In this role, you’ll directly impact pipeline generation, campaign performance, and the efficiency of our revenue engine. You’ll help ensure campaigns execute smoothly, leads are managed effectively, and performance insights are clear and actionable. From CRM and email infrastructure to lead routing and campaign tracking, you will play a central role in enabling marketing to drive pipeline.

What You’ll Do

• Own Marketing Infrastructure & Systems: Manage and optimize our marketing tech stack, including Marketo or HubSpot, Salesforce, and integration tools. Oversee email marketing infrastructure, ensuring reliability, scalability, and strong deliverability. Build and maintain integrations across tools (e.g., Zapier, AI tools like Claude, internal systems).
• Lead Routing & Lifecycle Management: Design and optimize lead routing logic across inbound channels (web, campaigns, events). Ensure leads are accurately captured, enriched, and routed to the right teams in a timely manner. Partner with Sales and RevOps to continuously improve lead flow and conversion.
• Campaign Operations & Tracking: Support Demand Generation by enabling campaign setup, tracking, and performance measurement. Ensure clean attribution and reporting across campaigns and channels. Troubleshoot campaign performance issues and identify optimization opportunities.
• Web, SEO & Conversion Flows: Partner with Web/Engineering (e.g., Vercel) and SEO stakeholders to ensure proper tracking and lead capture. Diagnose and fix breakdowns in the lead journey from form submission to CRM entry.
• Event Operations: Build scalable processes for capturing and routing leads from events (virtual and in-person). Ensure timely follow-up and accurate attribution of event-sourced pipeline.
• Reporting & Insights: Own marketing data hygiene and reporting infrastructure. Build dashboards and workflows that provide clear visibility into marketing performance and pipeline contribution.
• Process Improvement & Automation: Identify inefficiencies and proactively design solutions to streamline workflows. Leverage automation and AI to improve speed, accuracy, and scale across marketing operations.

What We’re Looking For

• 5+ years of experience in Marketing Operations, ideally in a high-growth SaaS or startup environment.
• Deep expertise in Marketo or HubSpot, and strong working knowledge of Salesforce.
• Proven experience designing and managing lead routing and lifecycle workflows.
• Hands-on experience with marketing integrations and automation tools (e.g., Zapier, APIs).
• Strong understanding of campaign tracking, attribution, and reporting.
• Experience supporting web tracking, SEO, and lead capture flows.
• Familiarity with modern data and tooling ecosystems (e.g., Vercel or similar platforms).
• Comfort working with AI tools and integrations (e.g., Claude) and a curiosity to experiment with new technologies.
• Highly self-motivated with a track record of owning projects end-to-end.
• Strong cross-functional collaborator, especially with Marketing, Sales, RevOps, and Engineering.

Nice to Have

• Experience in event marketing operations and lead capture workflows.
• Background in scaling marketing systems at an early- to mid-stage company.
• Experience improving email deliverability and infrastructure.

Why join us?

• Mission-driven: We work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
• Loved by millions: We have a world-class NPS and a community of loyal fans and users in 200+ countries!
• Growth trajectory: Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies.
• Remote-first: We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.

BioRender is an Equal Opportunity Employer. We celebrate diversity and are chúng ta committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. By submitting this application, you consent to the processing of your personal data by BioRender in accordance with GDPR and our Privacy Policy.

Key skills/competency

• Marketing Operations
• Marketing Automation (Marketo, HubSpot)
• Salesforce
• Lead Routing
• Campaign Management
• Data Hygiene
• Process Improvement
• Automation
• SaaS
• High-growth Startup