Social Media Manager
Biohacking Bestie · Los Angeles County, CA
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- Hybrid
- Full-time
- $75,000 / year
- Los Angeles County, CA
Job highlights
- Create and edit engaging video content for social media.
- Design branded graphics and visual assets.
- Identify and leverage viral social media trends.
- Develop and execute growth-focused social strategy.
- Manage community engagement and analytics reporting.
About the role
About Us
@aggie is the social media home of Aggie Lal, a bestselling author, biohacking advocate, and wellness entrepreneur who has helped over 150,000 women take control of their health and live life on their own terms. As the founder of Biohacking Bestie and the Bestie App, Aggie has built a powerful brand rooted in authenticity, empowerment, and a science-meets-ancient-wisdom approach to women’s wellness. Her content spans biohacking tips, motherhood, nutrition, fitness, and real-life storytelling, all delivered with a voice that is bold, relatable, and unapologetically honest. We are looking for a talented Social Media Manager to become a core part of our team and help take the @aggie brand to the next level.
The Opportunity
This is not a typical “schedule posts and reply to comments” role. We need a creative, strategic, and hands-on Social Media Manager who can do it all, from filming and editing Reels to spotting viral trends before they peak, from designing on-brand graphics to building a content strategy that drives real growth. You will be the engine behind our social media presence, working closely with Aggie to translate her vision into scroll-stopping content that resonates with hundreds of thousands of women. The ideal candidate is someone who lives and breathes social media, understands the wellness and biohacking space, and is excited to combine creativity with data-driven strategy.
Key Responsibilities
Content Creation and Production
The Social Media Manager will be responsible for filming, editing, and producing high-quality video content, including Instagram Reels and TikToks, that align with the @aggie brand aesthetic and voice. This includes planning and executing content shoots, working with Aggie on-camera to capture authentic moments, and transforming raw footage into polished, engaging posts. You will also design eye-catching graphics, carousels, and story templates that maintain visual consistency across all platforms, adhering to the brand’s signature palette of creams, golds, and beiges.
Trend Research and Ideation
Staying ahead of the curve is essential. You will continuously monitor trending audio, formats, challenges, and topics across Instagram and TikTok, identifying opportunities to create timely, relevant content. You should have a sharp eye for what is gaining traction in the wellness, biohacking, motherhood, and women’s health communities and be able to quickly adapt trends to fit Aggie’s authentic voice and brand positioning.
Strategy and Growth
You will develop and execute a comprehensive social media strategy designed to grow the @aggie audience, increase engagement, and strengthen brand loyalty. This includes managing a detailed content calendar, planning campaigns around product launches and key moments, and continuously optimizing content based on performance data. You will set monthly and quarterly growth targets and report on progress with actionable insights.
Community Engagement
Building and nurturing a loyal community is at the heart of this role. You will manage all incoming comments, direct messages, and interactions across platforms, responding in a timely, warm, and on-brand manner. You will also identify opportunities for meaningful engagement with followers, collaborators, and aligned brands to expand the community organically.
Analytics and Reporting
You will track and analyze key performance metrics including reach, impressions, engagement rate, follower growth, and content performance using platform analytics and third-party tools. Regular performance reports with clear insights and recommendations will be expected to inform ongoing strategy adjustments.
What We Are Looking For
RequirementDetails
- Experience: 2+ years of hands-on social media management experience, preferably for a personal brand, influencer, or wellness/lifestyle company. A strong portfolio demonstrating content creation and account growth is required.
- Content Creation Skills: Proficiency in filming and editing short-form video (Reels, TikToks) using tools such as CapCut, Adobe Premiere Rush, InShot, or similar. Ability to produce content independently from concept to final edit.
- Graphic Design: Experience designing social media graphics, carousels, and stories using Canva, Adobe Creative Suite, or equivalent tools. Strong sense of visual branding and aesthetics.
- Trend Awareness: Deep familiarity with Instagram and TikTok algorithms, trending formats, viral content mechanics, and platform best practices. You should be the person who spots trends before they go mainstream.
- Strategic Thinking: Ability to develop and execute a content strategy that balances brand storytelling with growth objectives. Comfortable setting KPIs and making data-informed decisions.
- Communication: Excellent written communication skills with the ability to write captions and copy that match Aggie’s voice: bold, warm, empowering, and real.
- Passion for Wellness: Genuine interest in biohacking, women’s health, holistic wellness, nutrition, and fitness. Familiarity with the wellness creator space is a strong plus.
- Self-Starter: Highly organized, proactive, and able to work independently in a fast-paced, remote environment. Comfortable managing multiple priorities and meeting deadlines without constant oversight.
Bonus Skills (Nice to Have)
Experience with podcast promotion and cross-platform content repurposing is a significant advantage, as Aggie hosts the Biohacking Bestie podcast. Familiarity with influencer marketing, brand partnerships, and affiliate content is also valued. Knowledge of SEO for social media, Pinterest strategy, or email marketing integration would further set a candidate apart. Experience working with e-commerce brands or digital product launches such as apps or online courses is a plus.
Tools You Should Be Comfortable With
| Category | Tools |
|---|---|
| Video Editing | CapCut, Adobe Premiere Rush, InShot, or similar |
| Graphic Design | Canva, Adobe Photoshop, Illustrator, or Figma |
| Scheduling and Planning | Later, Planoly, Notion, or similar content planning tools |
| Analytics | Instagram Insights, TikTok Analytics, Google Analytics, Sprout Social, or similar |
| Communication | Slack, Zoom, Google Workspace |
What We Offer
Working with @aggie means joining a mission-driven brand that is genuinely changing women’s lives. You will have the creative freedom to experiment, innovate, and make a real impact on a growing platform. We offer a flexible, remote work arrangement with competitive compensation based on experience. You will work directly with Aggie and a small, passionate team that values collaboration, creativity, and results.
Key skills/competency
- Social Media Management
- Content Creation
- Video Editing
- Graphic Design
- Trend Analysis
- Social Media Strategy
- Community Engagement
- Performance Analytics
- Brand Voice Alignment
- Wellness Industry Knowledge
Skills & topics
- Social Media Manager
- Content Creator
- Video Editor
- Graphic Designer
- Social Media Strategist
- Community Manager
- Wellness
- Biohacking
- Instagram Reels
- TikTok
How to get hired
- Tailor your resume: Highlight social media, content creation, and wellness experience relevant to Biohacking Bestie.
- Showcase your portfolio: Include examples of successful Reels, TikToks, graphics, and growth metrics.
- Demonstrate trend spotting: Mention how you identify and capitalize on emerging social media trends.
- Express passion for wellness: Clearly articulate your interest in biohacking and women's health.
- Prepare for technical tests: Be ready to discuss your video editing and graphic design process.
Technical preparation
Behavioral questions
Frequently asked questions
- What specific video editing tools does Biohacking Bestie prefer for the Social Media Manager role?
- Biohacking Bestie is looking for proficiency in tools like CapCut, Adobe Premiere Rush, or InShot for video editing. Demonstrating your ability to produce high-quality short-form video content independently using these or similar platforms is key.
- How important is experience with personal brands for the Social Media Manager position at Biohacking Bestie?
- Experience with personal brands, influencers, or wellness/lifestyle companies is highly preferred for the Social Media Manager role. A strong portfolio showcasing account growth and content creation for similar entities is required.
- What are the key performance indicators (KPIs) for the Social Media Manager at Biohacking Bestie?
- Key performance indicators for the Social Media Manager at Biohacking Bestie include audience growth, engagement rate, follower growth, and overall content performance. You will be responsible for setting monthly and quarterly growth targets and reporting on progress.
- Does Biohacking Bestie require the Social Media Manager to be on-camera for content creation?
- While not explicitly stated that the manager must be on-camera, the role involves working closely with Aggie on-camera to capture authentic moments for content creation, particularly for Reels and TikToks.
- What is the expected level of graphic design skill for the Social Media Manager at Biohacking Bestie?
- The Social Media Manager should be experienced in designing social media graphics, carousels, and stories using tools like Canva or Adobe Creative Suite. A strong sense of visual branding and adherence to the @aggie brand's aesthetic (creams, golds, beiges) is essential.
- How does Biohacking Bestie define 'trend awareness' for their Social Media Manager?
- Biohacking Bestie defines 'trend awareness' as a deep familiarity with Instagram and TikTok algorithms, trending formats, viral content mechanics, and platform best practices. They expect the candidate to spot trends before they become mainstream and adapt them for Aggie's brand.
- What is the primary focus of the community engagement aspect of the Social Media Manager role?
- The primary focus of community engagement is building and nurturing a loyal community by managing all incoming comments and direct messages. It also involves identifying opportunities for meaningful interactions with followers, collaborators, and aligned brands.