Digital Communications Specialist

About Biesterfeld Group

Biesterfeld Group is one of the leading international distribution and service companies in the fields of plastics, rubber, specialty chemicals, and ingredients. Founded in 1906 in Hamburg, Germany, the family-owned group currently employs over 1100 people across more than 50 locations in Europe, South America, Asia, and Africa. With an annual turnover of 1.29 billion Euros (FY 2024), Biesterfeld offers specialized market know-how, application-related technical consulting, and a comprehensive product portfolio across various industries.

Your Role as Digital Communications Specialist

We are seeking a Digital Communications Specialist (m/w/d) to join our team as soon as possible. In this role, you will be responsible for managing, overseeing, and developing our digital channels, approaching projects with a structured, goal-oriented mindset.

Key Responsibilities

• Manage, oversee, and further develop digital channels including the corporate website and social media platforms.
• Serve as the central point of contact for digital topics within the team and an internal interface for other departments, coordinating external service providers.
• Corporate Website: Coordinate and independently perform content adjustments and be responsible for its further development (structure, functionalities). You will play a crucial role in the planned website relaunch project.
• Social Media: Strategically and content-wise manage and develop social media channels, with a focus on professionalizing LinkedIn. Evaluate the strategic relevance of additional channels like Instagram and YouTube, deriving recommendations for a holistic social media strategy.
• Content Creation: Collaborate with colleagues and other departments to create engaging digital content.
• Performance: Link digital channels, work on increasing reach, and drive the implementation of search engine marketing (SEO/SEA).
• Evaluation: Take responsibility for analyzing user data and performance metrics.

Your Profile

• Bachelor's or Master's degree or comparable education, with several years of professional experience in digital communication.
• A digital native with a keen sense for digital trends and topics.
• Experience in establishing and expanding digital communication channels and platforms (websites, social media, webinars, blogs, apps, webshops, etc.).
• You embrace challenges, take responsibility, communicate openly and clearly, and work independently and solution-oriented.
• Highly proficient with Content Management Systems and experienced in collaborating closely with IT and various departments.
• Familiar with Search Engine Marketing, Customer Journey, and Marketing Automation, ideally with experience in developing and implementing digital strategies and campaigns.
• A creative mind with organizational talent, team spirit, and a good sense of humor.
• Fluent in German and very good English, comfortable working in an international environment.
• Experience in the chemical industry and/or B2B sector is a plus but not a prerequisite.

What We Offer

• A responsible position in a family-owned, internationally oriented company.
• Flat hierarchies and a collegiate environment characterized by trust and openness.
• A well-connected office in the heart of Hamburg, open kitchens with free beverages, and creative and quiet workspaces.
• A market-competitive compensation package including vacation pay, annual special payment, and profit sharing.
• Personal and professional development opportunities, including regular, diverse in-house training.
• Attractive social benefits such as capital-forming benefits, company pension scheme, canteen subsidy, and a discounted Deutschlandticket.
• Flexible working hours with a 38.5-hour week, the option for up to three days of mobile work per week, and 30 days of annual leave.
• Monthly activities as part of our health management, various sports events, and a discounted EGYM-Wellpass membership, providing nationwide access to over 8,000 fitness and wellness facilities and a wide range of online offers.

Key skills/competency

• Digital Communications
• Social Media Management
• Website Development
• Content Creation
• SEO/SEA
• Digital Strategy
• Project Coordination
• Data Analysis
• Stakeholder Management
• International Communication