Sports Betting Content Producer

About Better Collective

Better Collective aims to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans globally. Better Collective operates influential sports and betting media brands like Action Network, Playmaker, VegasInsider, and RotoGrinders, reaching millions of fans daily across various digital, social, video, and audio platforms.

The Role: Sports Betting Content Producer

We are seeking a data-driven Sports Betting Content Producer to identify betting trends, develop profitable systems, and transform analytics into compelling, high-conversion content. This pivotal role will power our content with actionable insights that resonate across social media, Discord, and other digital platforms.

In this position, you will support our Social Content Manager and be a central figure for the Parlay Science brand, reporting directly to Michael Russo, Director of Marketing Operations.

Who You Are

This role is ideal for individuals who thrive at the intersection of numbers and narrative. You can dissect betting markets, identify edges, and translate these findings into content that educates, entertains, and converts. You are comfortable with cross-functional collaboration and enjoy the challenge of growing a community through social media. A strong commitment to quality and a desire to take full ownership of social media platforms and research are essential.

How You’ll Make An Impact

• Trend Discovery & System Building: Identify betting trends and profitable angles using internal tools.
• Content Creation: Translate data stories into social-first formats such as tweets, graphics, and short-form scripts.
• Community Engagement: Manage Discord channels by posting insights and actively engaging with the community.
• Daily Rationale: Contribute betting picks accompanied by concise write-ups and contextual information.
• Performance Tracking: Refine systems over time through consistent tracking of content impact and pick performance.
• Real-time Commentary: Provide live betting insights during significant games and events.

The Ideal Profile: Is This You?

Here’s what helps people succeed in this role:

• 2–4 years of experience in sports betting analysis, sports data, or betting content creation.
• Deep understanding of major U.S. sports (NFL, NBA, MLB, CFB, CBB) and associated betting markets.
• Platform Expertise: Familiarity with crafting engaging content for X, Instagram, and TikTok.
• Experience with Discord communities is a significant advantage.
• Strong Communication: Ability to simplify complex betting concepts for a diverse audience.
• Bonus: Previous experience creating public picks or collaborating with betting influencers.

Meet Your Manager & Team

You’ll report to Michael, a leader focused on community products and brand growth. You will collaborate closely with our Social Content Manager to fully integrate into the Parlay Science ecosystem.

What We Offer: Perks, Growth & Culture

Better Collective invests significantly in its people. Here’s what you can expect:

• Competitive salary and eligibility for an annual bonus program.
• Remote-First Culture: Work from anywhere in the US or Canada with a company-provided laptop.
• Comprehensive Health Coverage: Covered medical, dental, and vision plans for you and your eligible dependents.
• Financial Future: Competitive employer-matching retirement programs (401k/RRSP) to support your long-term planning.
• Holistic Support: 24/7 access to Employee Assistance Programs and virtual professional support for mental, physical, and financial health.
• Family-Building: Inclusive support for fertility care and family-building journeys, including employer-sponsored funds.
• Time Off & Leaves: Generous paid parental leave and flexible time-off policies.

Our Interview Process

• Application review by our People team.
• Intro interview with Talent / People.
• Interview with our Social Content Manager.
• Final interview with Michael Russo (Hiring Manager).
• Offer & reference checks.

Key skills/competency

• Sports Betting Analysis
• Content Creation
• Data Storytelling
• Social Media Engagement
• Discord Community Management
• Trend Discovery
• System Building
• Performance Tracking
• US Sports Knowledge
• Communication Skills