CRM Operations Manager
@ Bet365

Denver, Colorado, United States
$110,000
On Site
Full Time
Posted 23 days ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX***** @bet365.com
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Job Details

About bet365

At bet365, one of the world's leading online gambling companies since 2000, employees are empowered to push boundaries and innovate. With a global presence, bet365 serves over 100 million customers and streams live sports events like no other.

Role Overview

The CRM Operations Manager focuses on optimizing the customer journey and enhancing overall customer experience for US and Canadian customers. You will develop strategic roadmaps, implement lifecycle communications, and streamline operational processes to drive long-term engagement and loyalty.

Key Responsibilities

  • Develop and implement CRM lifecycle and retention strategies.
  • Coach and lead a multi-skilled team to manage campaigns.
  • Establish efficient processes and track KPIs for campaign success.
  • Oversee end-to-end cross-channel campaign setup and fulfillment.
  • Collaborate with multiple departments and present insights to senior stakeholders.

Qualifications & Requirements

  • Proven experience in CRM roles; leadership experience preferred.
  • Knowledge of Customer Data Platforms like Optimove or Execution Platforms such as Braze.
  • Strong analytical, operational, and communication skills.
  • Experience in planning, project management, and achieving target metrics.
  • Ability to thrive under pressure and deliver results.

Additional Information

  • Implement localized CRM strategies with targeted messaging.
  • Utilize A/B testing to foster a data-driven culture.
  • Support go-to market strategies and scaling operational capacities.
  • Adhere to equal employment opportunity guidelines.

Key skills/competency

CRM, Lifecycle, Retention, Strategy, Operational Processes, Team Leadership, Data Analysis, Campaign Management, KPI, Customer Experience

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How to Get Hired at Bet365

🎯 Tips for Getting Hired

  • Research bet365's culture: Review mission, news, and employee testimonials.
  • Customize your resume: Highlight CRM and leadership achievements.
  • Prepare strategic examples: Showcase campaign successes and analysis skills.
  • Practice interview answers: Focus on data-driven decisions and teamwork.

📝 Interview Preparation Advice

Technical Preparation

Review CRM software platforms and functionalities.
Practice data analysis and KPI tracking skills.
Study implementation of lifecycle communications.
Test A/B testing and campaign setup methods.

Behavioral Questions

Describe handling high-pressure campaign deadlines.
Explain your approach to team leadership.
Share examples of cross-department collaborations.
Discuss managing multiple priorities simultaneously.

Frequently Asked Questions