Digital Design Lead

Summary of the Digital Design Lead Role at Bell

Bell is seeking a highly creative and experienced Digital Design Lead to spearhead the visual strategy for digital CRM campaigns across Bell, Virgin, and Lucky Mobile. This role encompasses both mobility and home services for B2C and B2B segments. The successful candidate will conceptualize and design compelling visuals that drive engagement, conversion, and brand consistency across various digital channels, tailored to the unique needs of each segment and service line. This is a significant opportunity to shape the creative direction of customer communications for Canada's leading telecommunications brands.

Key Responsibilities

• Develop and design innovative concepts for digital CRM campaigns, including email, MMS, push notifications, in-app messages, digital banners, and social media, ensuring alignment with brand guidelines and marketing objectives for Bell, Virgin, and Lucky Mobile, specifically for mobility and home services targeting both B2C and B2B audiences.
• Translate marketing briefs into visually engaging and effective creative solutions that resonate with distinct customer segments.
• Collaborate closely with copywriters, CRM specialists, campaign managers, and other stakeholders to ensure a cohesive and impactful customer journey across diverse product offerings and customer types.
• Oversee the design and production of all visual assets, ensuring high quality and brand consistency across all touchpoints, while adapting for segment-specific needs.
• Provide art direction and constructive feedback to internal and external design resources.
• Stay up-to-date with the latest design trends, digital marketing best practices, and the competitive landscape, with a focus on telecommunications services and B2C/B2B marketing, to continuously elevate creative output.
• Present creative concepts and their rationale to stakeholders effectively, demonstrating a clear understanding of segment-specific value propositions.
• Manage multiple projects simultaneously, ensuring all deadlines are consistently met.

Critical Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent professional experience.
• 5+ years of experience in art direction, with a strong portfolio showcasing successful digital or CRM campaign work, ideally with experience in telecommunications, retail, or a multiple Line of Business (LOB) business structure.
• Proven ability to develop creative concepts and translate them into compelling visual designs for diverse audiences.
• Proficiency in traditional and emerging digital design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in using AI tools to generate static and dynamic visuals.
• Strong understanding of email marketing best practices, responsive design principles, and digital asset creation for various platforms.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Demonstrated ability to understand and visually represent the nuances of both technical (e.g., internet, TV) and service-based (e.g., mobile plans) offerings.

Additional Information

Adequate knowledge of French is required for positions in Quebec. This is a Regular - Full Time Management position with a hybrid work arrangement, requiring successful candidates to be based in Canada and report to a Bell office a minimum of 3 days a week in Toronto, Mississauga, or Montreal.

Key skills/competency

• Digital Design
• Art Direction
• CRM Campaigns
• Visual Strategy
• Brand Consistency
• Adobe Creative Suite
• AI Tools (Visual Generation)
• Email Marketing
• Responsive Design
• B2C/B2B Marketing