Marketing Assistant

About the Role of a Marketing Assistant at BELAY

Build a flexible, meaningful contractor career supporting leaders who need reliable, creative marketing execution to grow their businesses. As a Marketing Assistant in the BELAY network, you’ll bring strategic awareness to your clients’ goals — helping them stay visible, consistent, and connected to their audiences — while executing the day-to-day marketing tasks that keep their brand moving forward.

You'll operate as a thoughtful partner who understands the bigger picture, anticipates needs, and strengthens your client's marketing efforts, while staying focused on execution and contributing to the strategy development when appropriate.

At BELAY, you’ll join a professional, collaborative contractor community with access to resources, support, and opportunities that help you grow while doing work that genuinely makes an impact.

BELAY Marketing Assistants provide hands-on marketing execution that helps clients maintain momentum across their marketing channels. You’ll create content, manage platforms, coordinate tasks, and support digital workflows that help clients stay consistent and effective.

This role is ideal for a marketing professional who enjoys producing high-quality work, managing details, and supporting marketing efforts across content, social, email, and light design. You’ll work independently, communicate proactively, and maintain a steady, dependable workload for each client you serve.

If you have experience with at least 75% of the responsibilities in this description, you may thrive in this role.

Why Work at BELAY?

BELAY is consistently recognized for its culture, values, and excellence in remote work, including accolades like Entrepreneur Magazine's #1 “Best Culture – Small Business” and Inc. Magazine's “Fastest-Growing Companies in America.” As a contractor, you'll benefit from:

• 100% remote work with flexible scheduling.
• Access to BELAY’s exclusive job board of pre-vetted client opportunities.
• A connected peer network in BELAY’s Contractor Community for shared knowledge and support.
• Invoicing and payment collection handled on your behalf.
• Access to affordable health and financial options through contractor benefits partners.
• Free access to templates, trainings, upskilling resources, and webinars.
• Flexibility to pursue clients and monthly hours that fit your goals.
• Ongoing support from a dedicated Client Success Consultant and Talent Specialist.

Core Responsibilities

As a Marketing Assistant, you’ll support clients by executing essential marketing activities that maintain visibility, engagement, and brand consistency across various channels:

• Content & Copywriting: Draft and edit blog posts, emails, captions, promotional copy; develop content calendars; create lead magnets and simple marketing collateral.
• Social Media Management: Schedule content, monitor engagement on platforms (Facebook, Instagram, LinkedIn), respond to comments, track performance.
• Email Marketing & CRM Support: Build email templates and workflows (Mailchimp, ConvertKit); manage segmented lists; coordinate campaigns and track basic metrics.
• Basic Graphic Design & Digital Assets: Create simple graphics using Canva; support brand consistency through templated visual assets.
• Audio & Video Support: Perform light editing of short-form audio/video for social media or online courses; coordinate production files and uploads.
• Tech & Platform Administration: Update CRM records; assist with basic marketing automation; support webinar setup, digital course coordination, and online community management.
• Research, Coordination & Project Support: Conduct vendor/platform research; coordinate tasks in project management tools; provide basic SEO & keyword research; support podcast guest coordination.

Our Approach to Innovation

Innovation is central to BELAY’s approach. You’ll be supported in using modern tools—including AI—to enhance efficiency, spark creativity, and streamline your workflows. However, human judgment remains essential. Clients rely on Marketing Assistants for thoughtful execution, brand alignment, and genuine connection. AI can support your work, but it does not replace your expertise, creativity, or professionalism. This is the modern BELAY Advantage: Human creativity + AI-enabled efficiency.

Key Qualifications

• 2–3 years of professional marketing experience.
• Experience creating content across social, email, and digital platforms.
• Proficiency with marketing tools such as Canva, Mailchimp, Hootsuite, Buffer, Google Analytics, or similar.
• Familiarity with CRM systems and digital marketing workflows.
• Strong written and verbal communication skills.
• Experience working remotely and managing multiple projects.
• Ability to work during standard business hours, Monday–Friday.
• Equipped with a reliable computer, webcam, smartphone, and high-speed internet.

Key Attributes

BELAY’s strongest Marketing Assistants consistently demonstrate:

• Creative Execution: Delivers clear, polished, well-aligned marketing content.
• Tech-Forward Approach: Learns new tools quickly and embraces digital workflows.
• Proactive Communication: Keeps clients informed, aligned, and supported.
• Detail Orientation: Manages multiple moving parts with accuracy and organization.
• Adaptability: Navigates changing priorities with ease.
• Service Mindset: Approaches every task with professionalism, empathy and reliability.
• Resourcefulness: Finds solutions, troubleshoots challenges, and maintains momentum.

Key skills/competency

• Content creation
• Social media management
• Email marketing
• Graphic design (Canva)
• CRM management
• Digital marketing workflows
• Copywriting
• Project coordination
• SEO & keyword research
• Proactive communication