Sr Marketing Manager - Lifecycle Strategy
BECU · California, United States
- Hybrid
- Full-time
- $157,500 / year
- California, United States
Job highlights
- Lead lifecycle marketing strategy for BECU.
- Develop segmentation and marketing models.
- Drive engagement, retention, and growth.
- Collaborate across cross-functional teams.
- Influence strategic direction and execution.
About the role
About BECU
Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?
Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.
While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.
Pay Range
The Target Pay Range for this position is $128,900.00-$157,500.00 annually. The full Pay Range is $99,900.00 - $186,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.
Benefits
Because People Helping People Starts With Supporting You
- 401(k) Company Match (up to 3%)
- 4% annual contribution to your 401(k) by BECU
- Medical, Dental and Vision (family contributions as well)
- PTO Program + Exchange Program
- Tuition Reimbursement Program
- BECU Cares volunteer time off + donation match
Impact You’ll Make
As a Sr. Marketing Manager, you’ll play a pivotal role in shaping how BECU connects with members across their entire lifecycle—from onboarding through engagement, cross-sell, and retention. You’ll design and define marketing strategies that unify the member experience, using data-driven insights to create meaningful, personalized interactions. This is a unique opportunity to build and influence foundational capabilities, including journey mapping, segmentation strategy, and marketing models, while helping evolve BECU’s shift toward lifecycle marketing. You’ll bring clarity to complexity, connecting the dots across teams, channels, and moments that matter most. Your work will directly impact organizational growth and deepen member relationships in a rapidly transforming environment.
What You’ll Do
- Lifecycle Strategy & Journey Ownership: Lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth.
- Segmentation Strategy Development: Build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs.
- Marketing Model Strategy: Own key marketing models (e.g., next best offer, attrition) from a strategic lens—identifying gaps, refining existing models, and shaping future capabilities.
- Channel Expansion & Strategy: Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact.
- Data-Driven Insights & Performance Analysis: Translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness.
- Forecasting & ROI Optimization: Lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments.
- Cross-Functional Leadership: Collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution.
- Marketing Planning & Execution Oversight: Oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy.
- Business Reviews & Executive Communication: Own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership.
- Budget & Financial Stewardship: Manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.
- Leadership & Influence: Mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.
This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.
What You’ll Gain
- Builder-Level Impact: Shape and define new marketing capabilities, influencing how lifecycle marketing is brought to life at scale
- Strategic Ownership: Operate at a high level, partnering with leadership to define strategy, roadmaps, and long-term vision
- End-to-End Visibility: Work across the full member lifecycle, gaining exposure to onboarding, cross-sell, engagement, and retention strategies
Qualifications
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
- Seven years of experience as a Marketing Manager or related role
Desired Qualifications:
- Advanced degree in Marketing, Business Administration, or Communications preferred.
- CRM and life-cycle marketing experience
- Project management skills with a strong service focus and ability to manage multiple projects and deliverables
- Exceptional written and executive presentation skills, with experience developing and delivering strategic presentations tailored to leadership and executive audiences.
- Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics
- Business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
- Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation
Join the Journey
Ready to make an indelible impact? Eager to be part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU?
Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney
EEO Statement
BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Key skills/competency
- Lifecycle Marketing
- Marketing Strategy
- Segmentation Strategy
- Data Analysis
- Cross-Functional Leadership
- Project Management
- Budget Management
- Executive Communication
- Brand Positioning
- CRM
Skills & topics
- Marketing Manager
- Lifecycle Marketing
- Marketing Strategy
- Segmentation
- Member Engagement
- Customer Retention
- Data Analysis
- Cross-functional Collaboration
- Marketing Planning
- Financial Services Marketing
How to get hired
- Tailor your resume: Highlight experience in lifecycle marketing, segmentation, and data-driven strategies relevant to BECU.
- Showcase leadership: Emphasize your ability to collaborate and influence cross-functional teams in your application.
- Quantify achievements: Provide specific examples of how your marketing strategies drove engagement, retention, or growth.
- Prepare for interviews: Be ready to discuss your approach to member journeys and marketing model development.
- Research BECU's values: Align your responses with their 'people helping people' philosophy and focus on impact.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities of a Senior Marketing Manager - Lifecycle Strategy at BECU?
- The Senior Marketing Manager - Lifecycle Strategy at BECU is responsible for developing and implementing end-to-end member journey strategies, building segmentation approaches, owning marketing models, and guiding channel expansion. This role focuses on driving member engagement, retention, and growth through data-driven insights and cross-functional collaboration.
- What qualifications are essential for the Senior Marketing Manager - Lifecycle Strategy role at BECU?
- Essential qualifications include a Bachelor's degree in Marketing, Business Administration, or Communications (or equivalent experience) and at least seven years of experience as a Marketing Manager or in a related role. Experience with CRM and lifecycle marketing is also highly desired.
- How does BECU approach compensation for its Senior Marketing Manager - Lifecycle Strategy position?
- BECU offers a target pay range of $128,900.00-$157,500.00 annually, with a full pay range of $99,900.00 - $186,400.00 annually. Compensation is determined by factors like skills, experience, and education, and may include performance-based incentives.
- What are the benefits of working as a Senior Marketing Manager at BECU?
- BECU offers a comprehensive benefits package including 401(k) with company match, medical, dental, and vision insurance, PTO, a tuition reimbursement program, and volunteer time off with donation matching, reflecting their 'people helping people' philosophy.
- What kind of impact can I expect to make as a Senior Marketing Manager - Lifecycle Strategy at BECU?
- As a Senior Marketing Manager at BECU, you will have builder-level impact by shaping new marketing capabilities and influencing the strategy for lifecycle marketing at scale. You'll gain end-to-end visibility across the member lifecycle and operate at a high level, partnering with leadership on strategy and long-term vision.
- How important is data analysis for the Senior Marketing Manager - Lifecycle Strategy role at BECU?
- Data analysis is crucial. You'll be expected to translate data into actionable insights, partner with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness, ensuring a data-driven approach to all lifecycle marketing initiatives.
- What does 'people helping people' mean in the context of this Senior Marketing Manager role at BECU?