Creative Strategist

About Bearaby

Bearaby is an award-winning Direct to Consumer (DTC) company on a mission to bring comfort and relief to people of all ages who are searching for calm in a complex world. We create beautiful and functional products, including our flagship weighted blankets, that are sustainably manufactured from organic materials and innovative upcycled fabrics - loom to lap. We believe that restorative rest should be simple, natural, and drug-free - and that it's time to ditch the negative stigmas around healthy habits like napping and sleeping-in for a calmer, more collected world.

Role Summary

Bearaby is seeking a highly motivated and innovative Creative Strategist with expertise in ad development, content strategy, and creative direction to join our dynamic team. This role will be responsible for ideating and executing ad concepts, creating high-converting landing page strategies, guiding video and design production, and collaborating closely with content creators and other team members to deliver cohesive brand messaging across multiple touchpoints. You'll have the opportunity to shape and elevate Bearaby’s creative vision across ads, social media, and native content, with a focus on driving engagement, brand awareness, and conversions.

Duties and Responsibilities

Ad and Content Strategy Development

• Ideate and develop compelling ad concepts and content angles tailored to different customer segments.
• Create and optimize high-performing ads for digital platforms while maintaining brand integrity.
• Identify trends and insights in creative advertising and incorporate them into campaign strategies.
• Write clear, persuasive ad copy and messaging for different platforms and audience segments.

Script Writing for Content Creators

• Develop engaging scripts for content creators and influencers, ensuring alignment with brand voice, tone, and values.
• Collaborate with influencers and content creators to guide them through the creative process and provide feedback to ensure the content resonates with the target audience.

Content Creator Sourcing and Management

• Source, build, and maintain relationships with influencers, creators, and collaborators that align with Bearaby's brand and values.
• Manage and track creative collaborations, ensuring projects are on time, on budget, and on-brand.

Creative Direction

• Work closely with in-house graphic designers and video editors to provide creative direction and ensure cohesive and visually compelling content.
• Collaborate with the design team to develop visually stunning assets for ads, social posts, and landing pages.
• Offer feedback and iterative guidance to ensure the creative execution aligns with strategic goals.

Customer Persona Development

• Lead the development and refinement of customer personas based on audience research, data, and insights.
• Use personas to guide ad concepts, content creation, and overall messaging strategies that resonate with target customers.

Landing Page Strategy

• Develop outlines and strategies for high-converting landing pages that align with ad content and drive customer action.
• Work closely with the web team to ensure the landing page design, copy, and UX/UI reflect the intended creative direction.

Campaign Management & Optimization

• Oversee the creative flow of ad campaigns from conception to execution, ensuring consistency and alignment with broader marketing goals.
• Continuously monitor and analyze the performance of creative assets, optimizing for maximum ROI and conversions.
• Collaborate with the analytics and marketing teams to track KPIs and optimize campaigns based on performance data.

Market Insights & Trends

• Stay ahead of industry trends and consumer behavior, using insights to inspire creative ideas and ensure Bearaby’s marketing remains relevant, fresh, and on the cutting edge.

Who You Are

• Strong creative with an eye for great design that suits the brand style and addresses functional concerns.
• A flexible thinker who is comfortable taking on feedback and can work with strategic direction.
• A team player with the ability to work closely across teams in a fast-paced startup environment.
• A proactive self-starter with top-notch written and verbal communication skills.
• A strong communicator with excellent interpersonal skills at all levels, which include both written and verbal communication skills.
• Exceptionally detailed, with the ability to ideate for a campaign in a way that addresses and optimizes for all online and offline communications channels.
• Comfortable with working in G Suite, monday.com, and Slack.
• Adaptable, flexible and resilient, with excellent interpersonal, communication and negotiation skills.

Qualifications

• Experience: 3+ years of experience in creative strategy, advertising, content creation, or a related role. Previous experience in the direct-to-consumer (DTC) / e-commerce industry is essential, with a strong understanding of the US and Europe markets and their respective trends.
• Creative Vision: Strong portfolio showcasing creative work, including ad concepts, content creation, and landing pages. Expertise in digital content creation and strategy. Excellent writing and editing skills, with experience writing for various platforms (digital, social, native ads).
• Skills & Tools: Proficiency in creative tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva or Figma, and video editing software. Strong creative direction skills, with the ability to manage and collaborate with designers and video editors. Deep understanding of digital advertising platforms and analytics (Meta, TikTok, Google Ads, Google Analytics).
• Strong Communication: Exceptional communication and collaboration skills, with an ability to work cross-functionally. Experience working with content creators and influencers to create authentic, engaging content. Strong analytical mindset with the ability to develop strategies based on customer data and insights.
• Brand Alignment: Passion for sustainability, wellness, and the mission behind Bearaby. A deep understanding of how to communicate purpose-driven brands authentically.

We Offer

• Competitive salary
• Worldwide health insurance coverage (including dental)
• Paid annual leave
• Birthday off
• Unlimited Naps
• Supportive colleagues and a high performing team
• Access to training, resources and network

Key skills/competency

• Creative Strategist
• Ad Development
• Content Strategy
• Creative Direction
• Customer Persona Development
• Landing Page Strategy
• Campaign Management
• Digital Advertising
• E-commerce
• DTC Marketing