Area Sales Manager Nordics

Area Sales Manager Nordics Markets

BEA Sensors Europe is seeking an Area Sales Manager for its European Business Unit to cover the Northern European markets (Nordics and Baltics). The role is based at the Liège Science Park in Belgium.

Mission

The primary mission of the Area Sales Manager is to identify opportunities, develop, and close sales within BEA’s core business segment: pedestrian detection solutions. This role reports to the Head of Area and collaborates closely with Technical Sales and Inside Sales teams to achieve defined objectives.

Key Responsibilities:

• Maintain and grow sales with existing clients, fostering partnerships with key local accounts and OEM subsidiaries.
• Develop a clear strategy (supported by KPIs), identify, and convert sales opportunities with both existing clients and prospects.
• Conduct training sessions for client commercial and/or technical staff on BEA’s products and sales techniques.

Your Qualities and Skills:

Following in-depth and continuous technical and commercial training, the expected skills and aptitudes include:

• Ability to understand client needs and demands within a global context.
• Skill in developing subtle, dedicated, and results-oriented sales arguments.
• Strong team-player attitude for effective collaboration and information gathering.
• Willingness to step out of your comfort zone for continuous learning.
• Curiosity to deepen knowledge of the sensor industry, client business specifics, and job details.
• Commitment and willingness to work hard to achieve mission goals, understanding that tasks contribute to a larger team effort.
• Adaptability and flexibility to manage changing tasks, priorities, and colleagues/clients in a dynamic environment.
• Team spirit, valuing knowledge sharing and mutual support.
• Excellent communication skills, aiming for clear, precise messages, and comfortable asking questions or challenging ideas.
• A good sense of humor and taste for adventure, contributing to a fun and collaborative team atmosphere.

Additional Requirements:

• Previous experience as an Account Manager or similar sales role.
• High proficiency in French and English (C1 level). Additional languages (Swedish, Danish, Finnish) are a plus.
• Willingness to travel abroad for approximately 30% of your time (1 week out of 3) to represent BEA.
• Proficiency with numbers, statistics, and presentations (internal BI tools and Office suite).

Our Offer:

BEA Sensors Europe offers you the opportunity to join a team where collaboration, curiosity, and kindness are core values. You will work in an innovative, product-oriented technological environment with a good work-life balance.

• Comprehensive training and onboarding program.
• Engaging social events (afterwork, Saint-Nicolas, jogging, etc.).
• Full-time contract, 37 hours/week, with 20 legal holidays + 5 additional days.
• Flexible working hours and 2 days of remote work per week (excluding onboarding period).
• Attractive salary package: company car, phone, meal vouchers, eco-cheques, hospitalization and group insurance, individual and collective bonus, 13th month.
• 14 weeks of parental leave for births or adoptions (100% paid maternity leave).

About BEA:

Founded in 1965 and based in Liège, Belgium, BEA designs and produces detection solutions for automatic doors. With Business Units in the EU, USA, and Asia, BEA has a global presence with offices in Pittsburgh, Beijing, Tokyo, and Singapore. Over 650 enthusiastic employees worldwide contribute to BEA's success.

BEA's products are used in automatic door systems globally. The company is expanding into new markets where its detection technologies offer a competitive advantage, including access control, industrial doors, and people transport. BEA is also developing solutions for emerging applications like vehicle counting and logistics automation.

BEA is an equal opportunity employer committed to diversity and inclusion.

Key skills/competency:

• Sales Strategy
• Account Management
• Business Development
• Nordic Markets
• Client Relationship Management
• KPI Development
• Technical Sales
• Prospecting
• Negotiation
• Cross-functional Collaboration