Digital Ad Operations Specialist

Digital Ad Operations Specialist at BBC

BBC Studios is seeking a Digital Ad Operations Specialist to join its Commercial News group in New York. This role is crucial for managing direct digital advertising campaigns across bbc.com properties and supporting programmatic executions for the North America advertising sales team.

About BBC Studios

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a global reach. They work with outstanding creative talent, producing platform-defining shows like Strictly Come Dancing, Bluey, Prehistoric Planet, and Planet Earth III. BBC Studios is Britain’s most awarded production company and the home of bbc.com, the widest-read English language news website in the world, as well as the UK’s largest distributor of British content.

Purpose of the Role

The Advertising Product team, within the Commercial News group, owns all ad product decisions, covering formats, audience segmentation, demand partnerships, and the technology for effective ad delivery. The Ad Product, Technology, and Operational division is responsible for fulfilling all direct advertising activities and supporting programmatic revenues.

Why Join the Team?

You will join a highly collaborative, expert Ad Operations team that sits at the intersection of editorial excellence, advanced ad technology, and global commercial strategy. The team enables sales teams by ensuring proper sales workflow functioning through diligent campaign servicing, consistent communication on the commercial ad product portfolio, frequent tool and process training, and flawless execution of contractual commitments.

As a Digital Ad Operations Specialist, you will manage direct digital advertising campaigns across bbc.com properties (web, app, YouTube, Audio, Newsletter, and FAST) including programmatic executions for the North America advertising sales team. This role involves complex Ad Operations, focusing on campaign delivery, trafficking, programmatic deal troubleshooting, and supporting sponsorship and takeover activities. You will provide technical and campaign support, reporting to the Regional Ad Operations Manager in New York.

Your Key Responsibilities and Impact

• Responsible for the delivery of ad ops campaigns sourced in the NAM region, including quality control, trafficking, troubleshooting, reporting, and optimization.
• Support Planning Teams in KPI-driven optimization strategies.
• Collaborate with the regional ad ops manager on initiatives for successful client implementations.
• Contribute to updates for sales teams, campaign status emails, progress reports, and dashboards.
• Work within the ad product, technology, and global ops team to foster centers of excellence.
• Provide first-line support for advertising takedown, troubleshooting, and investigations across News web/app sites.
• Support regional ad ops manager in testing ad format development, programmatic advertising, cross-platform collaboration, and order fulfillment process management to grow the ads business.

Your Skills and Experience

KEY CRITERIA

• Proven experience in operating digital advertising products (publisher or ad technology business).
• Experience in troubleshooting Programmatic Deals.
• Advanced understanding of Advertising Campaign Management ecosystem and tech (Operative One, Google Ad Manager, DV360, SSP’s, YouTube, Brand safety tools).
• Experience in Ad Sales Order Management Systems, CRMs, and cross-platform advertising campaign management/stewardship systems (e.g., Salesforce, Mediacloud).
• Collaborative approach and ability to coordinate with multiple, geographically dispersed stakeholders.

Desired But Not Required

• Capacity to thrive in a fast-paced, challenging, and unpredictable environment.
• Ability to prioritize and multi-task.
• Excellent written and oral communications skills.
• Attention to detail with an eye on the big picture.
• Comfortable with numbers and big data.
• Experience in using Business Intelligence or AI (Copilot) tools for analysis and reporting.
• Advanced Excel and data analysis skills with working knowledge of Javascript and HTML for troubleshooting.

Benefits and Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Strong focus on work/life balance
• Free Retirement Consulting for all employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement

Compensation

The anticipated annual base salary for this position is $90,000 - $95,000, excluding other benefits. The actual base salary depends on qualifications, experience, skills, education, certifications, and geographic location.

Key skills/competency

• Digital Advertising Operations
• Programmatic Advertising
• Google Ad Manager
• DV360
• Campaign Management
• Ad Trafficking
• Troubleshooting
• Salesforce
• Data Analysis
• HTML/Javascript