Media and Content Assistant Apprentice

About the Role

Each year, students choose Bayer for their apprenticeship or internship. This is a 12-month apprenticeship opportunity based in Gaillard, starting in September 2026, within the Media department. At Bayer, an apprenticeship is more than just a position; it's a professionalizing experience with real responsibilities and close support. The Media & Content Assistant will support the Media Lead and Content Lead on all subjects and projects, collaborating with Brand Managers, internal teams (legal, regulatory, medical), and media/creative agencies. This role involves operational coordination of marketing campaigns, managing schedules, and tracking performance analysis.

Your Missions at Bayer

SEA/SEO

• Coordination of Paid Search (SEA) activities, including monthly performance tracking and optimization proposals.
• Participation in weekly meetings and daily exchanges with the Search agency.
• Monitoring account hygiene (search queries, keywords, share of voice, etc.).
• Implementation and improvement of exchanges with Brand Managers regarding SEO/SEA approaches and regular performance sharing.
• Coordination of SEO activities, including production of SEO briefs with Brand Managers.
• Tracking the retroplanning of various projects with stakeholders like SEO/development agencies and internal teams.
• Conducting SEO analyses and recommendations, including semantic audits, keyword proposals, and UX optimizations.

Guidelines and Creative Support

• Support in implementing creative guidelines for marketing teams and digital agency briefs.

Media Campaigns

• Control and follow-up of the new Bayer-Agency Media workflow, including meeting scheduling and deadline tracking for key documents and assets.
• Monitoring media agency live campaigns and tracking the sending of monthly and final reports.

Data & Analysis

• Day-to-day monitoring of TV & digital media performance.
• Tracking ad verification performance (IAS).
• Campaign reports: analysis, learnings, and next steps (including e-commerce).
• BLS: cross-media and content analysis.

Project Management

• Daily support to brands on specific points (YouTube, social media accounts, LMR validations).
• Facilitating team meetings with Brand Managers (to-do lists and checklists).
• Liaising with various media networks and social platforms for asset creation and workshop organization (TikTok, Meta, Google, Teads).

About You

You are pursuing a Master's degree, ideally with a specialization in Digital/Media. Beyond technical skills, we are looking for individuals with high potential, who are curious, proactive, and innovative.

What We Offer

• Attractive remuneration and social benefits.
• High-value, international projects.
• Significant skill development, autonomy, and real support from your tutor.
• You will work within a dynamic team in a friendly atmosphere where you will be fully integrated into the company.

Who We Are

Bayer is an international group with core businesses in health and agriculture. By combining chemistry and biology, Bayer aims to improve quality of life through human and plant health products and services. We are motivated by the significant challenges of our time, aspiring to a world where health for all and no hunger are a reality. Dynamism, curiosity, and commitment guide our actions. We believe in learning from everyone, broadening perspectives, developing skills, and challenging the status quo.

Key skills/competency

• Media Planning
• Content Creation
• SEO
• SEA
• Digital Marketing
• Campaign Management
• Data Analysis
• Project Management
• Brand Management
• Creative Strategy