Digital Communications Specialist
@ Baycrest

Toronto, ON
CA$90,000
On Site
Full Time
Posted 1 day ago

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XXXXXXXX XXXXXXXXX XXXXXXXXX***** @baycrest.org
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Job Details

Overview

The Centre for Aging + Brain Health Innovation (CABHI) at Baycrest is seeking a Digital Communications Specialist to help drive innovative aging and brain health solutions. The role is permanent full-time, with day shifts and a 70-hour bi-weekly schedule.

Job Responsibilities

Digital Communications Strategy:

  • Develop and maintain a cross-platform digital content strategy and calendar.
  • Identify opportunities to optimize marketing and communication strategies.
  • Advance CABHI’s knowledge mobilization through engaging digital tactics.
  • Manage social media accounts and digital assets.
  • Lead multiple digital campaigns ensuring accuracy and detail.

High-Quality Content Creation

  • Develop engaging digital content for social media and website.
  • Create compelling CABHI-branded assets using design software.
  • Interview stakeholders and edit short-form content.
  • Collaborate for joint content initiatives with ecosystem partners.

Broader MarComm Strategy

  • Collaborate with teams to advance brand awareness and marketing initiatives.
  • Develop and maintain distribution lists for outreach.
  • Participate in organizational monitoring and evaluation activities.
  • Create monthly media monitoring reports.
  • Support event launches and logistics coordination.
  • Assist in KPI collection, validation, and reporting with Finance and Operations.

Key Qualifications

  • University degree in Communications, Media Studies, or related field.
  • Minimum three years’ experience in content development across digital, social, and print media.
  • Experience in non-profit/healthcare preferred; tech/startup experience is an asset.
  • Strong knowledge of social and digital marketing platforms.
  • Excellent written and oral communication skills.
  • Experience with digital analytics and graphic design tools.
  • Fluency in French is a strong asset.

Additional Benefits

  • Extended Health & Dental Benefits
  • Healthcare of Ontario Pension Plan (HOOPP)
  • 24/7 Employee Assistance Program

Application Process

Internal applicants must apply via the Baycrest intranet, while external applicants should apply online. Accommodations for disabilities are available by contacting Human Resources.

Key skills/competency

Digital strategy, content creation, social media, analytics, graphic design, strategic planning, stakeholder engagement, communication, marketing, collaboration

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How to Get Hired at Baycrest

🎯 Tips for Getting Hired

  • Customize your resume: Tailor your experience to digital communications.
  • Research Baycrest's mission: Understand their focus on aging and brain health.
  • Highlight campaign experience: Emphasize social media and content skills.
  • Prepare data insights: Showcase ability with digital analytics.

📝 Interview Preparation Advice

Technical Preparation

Review digital marketing analytics tools.
Practice using Canva and Adobe Creative Suite.
Develop cross-platform content strategies.
Study online digital campaign reports.

Behavioral Questions

Describe a challenging campaign experience.
Explain your teamwork approach.
Discuss handling multiple projects.
Share a conflict resolution example.

Frequently Asked Questions