Executive Director, ECP Marketing - Dry Eye Disease Portfolio
Bausch + Lomb · United States
- Hybrid
- Full-time
- $300,000 / year
- United States
Job highlights
- Lead ECP marketing strategy for dry eye disease portfolio.
- Drive brand growth using data and AI-enabled insights.
- Oversee marketing initiatives and cross-functional teams.
- Shape future pipeline and product development.
- Manage marketing budgets and develop marketing team.
About the role
Executive Director, ECP Marketing - Dry Eye Disease Portfolio
Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
Overview
The Executive Director, ECP Marketing is responsible for leading Eye Care Professional (ECP) brand strategy and lifecycle management within the dry eye disease (DED) category. This role drives sustainable brand / portfolio growth through scientifically grounded positioning, ECP engagement, data‑informed decision‑making, and pipeline and indication expansion, in close partnership with cross‑functional teams.
This position requires a strategic commercial leader with experience translating clinical, real‑world, and market data into compelling, compliant ECP strategies, while leveraging advanced analytics and AI‑enabled tools to enhance insight generation, planning, and execution across the brand lifecycle in a competitive and evolving DED landscape.
This position reports to the Senior Vice President and General Manager, North America Pharmaceuticals.
Key Responsibilities
ECP Brand & Scientific Strategy
- Own and evolve the ECP brand strategy within the DED category, including positioning, messaging, and differentiation.
- Lead brand scientific strategy, ensuring accurate and impactful translation of clinical data, real‑world evidence, and disease‑state insights into ECP communications.
- Utilize AI‑enabled analytics and insight platforms to inform brand strategy, hypothesis generation, and competitive assessment.
- Drive full lifecycle management, including competitive defense, indication optimization, and growth opportunities.
ECP Marketing & Execution
- Lead upstream and downstream ECP marketing initiatives, including personal and non‑personal promotion, congress strategy, and digital engagement.
- Apply data science, AI tools, and advanced analytics to optimize marketing effectiveness, segmentation, content personalization, and resource allocation.
- Partner with Medical Affairs to align evidence generation, scientific exchange, and field medical coordination.
- Engage with ECP stakeholders to gather insights and inform strategic and tactical decision‑making.
Cross‑Functional Leadership
- Provide enterprise‑level strategic leadership across Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilities.
- Collaborate with Sales and Field Leadership to ensure alignment and execution excellence.
- Serve as a strategic partner to senior leadership, delivering clear, data‑driven recommendations supported by analytics and insight.
Pipeline & Portfolio Development
- Partner with R&D and Medical to help shape future pipeline, formulation, and indication opportunities within the DED category.
- Leverage predictive analytics and scenario modeling to support long‑range planning and portfolio investment decisions.
Business & Team Management
- Support annual operating plans, sales forecasts, and budget management.
- Manage ECP marketing budgets with accountability and rigor.
- Build, mentor, and develop a high‑performing, inclusive marketing team, fostering continuous learning, innovation, and ethical use of AI and data.
Qualifications
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred.
- 10+ years of experience in pharmaceutical or biotech marketing, including leadership roles.
- Demonstrated success leading in‑market ECP/HCP brands and lifecycle management.
- Experience integrating scientific strategy, data, analytics, and AI‑enabled insights into commercial decision‑making.
- Ability to lead and influence within complex, matrixed organizations.
- Strong executive communication and presentation skills.
- Experience in Eye Care, Ophthalmology, or DED marketing strongly preferred.
- Domestic travel required; ability to travel overnight approximately 20%.
Note: This role is eligible for our hybrid work schedule, allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. While hybrid work is preferred, we are open to considering remote candidates who can accommodate periodic onsite presence or travel based on business requirements.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $275,000.00 and $320,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
To learn more please read Bausch + Lomb's Job Offer Fraud Statement.
Our Benefit Programs: Employee Benefits: Bausch + Lomb
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Key skills/competency
- Executive Director ECP Marketing
- Dry Eye Disease (DED) Portfolio Management
- Brand Strategy and Lifecycle Management
- Scientific Strategy and Data Translation
- AI-enabled Analytics and Insight Generation
- ECP/HCP Marketing and Promotion
- Cross-functional Leadership and Collaboration
- Pharmaceutical/Biotech Marketing Experience
- Market Access and Commercial Strategy
- Pipeline and Portfolio Development
Skills & topics
- Executive Director
- ECP Marketing
- Dry Eye Disease
- DED Portfolio
- Brand Strategy
- Lifecycle Management
- Pharmaceutical Marketing
- Biotech Marketing
- HCP Marketing
- AI Marketing
- Data Analytics
- Strategic Leadership
- Ophthalmology
- Eye Health
- Bausch + Lomb
- Marketing Director
- Senior Marketing Manager
How to get hired
- Tailor your resume: Highlight 10+ years of pharma/biotech marketing, ECP/HCP brand leadership, and DED experience. Quantify achievements in lifecycle management and strategy development.
- Showcase analytical skills: Emphasize experience with data science, AI-enabled insights, and translating clinical/market data into ECP strategies.
- Demonstrate leadership: Provide examples of leading complex, matrixed organizations and influencing senior leadership.
- Prepare for interviews: Be ready to discuss your strategic approach to brand positioning, competitive defense, and team development.
- Network strategically: Connect with Bausch + Lomb employees on LinkedIn, especially those in marketing or leadership roles, to gain insights.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Executive Director, ECP Marketing at Bausch + Lomb?
- The Executive Director, ECP Marketing at Bausch + Lomb is responsible for leading the Eye Care Professional (ECP) brand strategy and lifecycle management for the dry eye disease (DED) portfolio. This includes developing scientific positioning, driving ECP engagement, utilizing data and AI for decision-making, and expanding the product pipeline. The role also involves leading marketing execution, cross-functional collaboration, and team management.
- What qualifications are essential for the Executive Director, ECP Marketing role at Bausch + Lomb?
- Essential qualifications include a Bachelor's degree in Marketing, Business, or Life Sciences (MBA or advanced degree preferred), with over 10 years of experience in pharmaceutical or biotech marketing, including leadership roles. Demonstrated success in leading in-market ECP/HCP brands, integrating scientific strategy with data analytics and AI, and strong executive communication skills are required. Experience in Eye Care, Ophthalmology, or DED marketing is strongly preferred.
- How does Bausch + Lomb utilize AI and data analytics in this Executive Director role?
- Bausch + Lomb utilizes AI-enabled analytics and insight platforms to inform brand strategy, hypothesis generation, and competitive assessment. The Executive Director will apply data science, AI tools, and advanced analytics to optimize marketing effectiveness, segmentation, content personalization, and resource allocation. Predictive analytics and scenario modeling will also support long-range planning and portfolio investment decisions.
- What is the work arrangement for the Executive Director, ECP Marketing position at Bausch + Lomb?
- This role is eligible for a hybrid work schedule, allowing for up to two days per week of remote work and three days per week in the Bridgewater, NJ corporate office. While hybrid is preferred, Bausch + Lomb is open to considering remote candidates who can accommodate periodic onsite presence or travel as needed for business requirements.
- What is the salary range for the Executive Director, ECP Marketing role at Bausch + Lomb?
- For U.S. locations, the starting pay for this role is between $275,000.00 and $320,000.00 annually. The actual base salary offered will depend on various factors related to the candidate's qualifications and experience.
- Does Bausch + Lomb offer benefits for the Executive Director, ECP Marketing position?
- Yes, U.S. based employees are eligible for a comprehensive benefits package, which may include short-term and/or long-term incentives, medical, dental, vision insurance, disability and life insurance, a 401(k) plan with company match, tuition reimbursement, company holidays, well-being benefits, sick time, floating holidays, and paid vacation.
- Is travel required for the Executive Director, ECP Marketing role at Bausch + Lomb?
- Domestic travel is required for this position, with the ability to travel overnight approximately 20% of the time. This travel is necessary to support business needs and engage with stakeholders across the country.
- Can candidates outside of the U.S. apply for the Executive Director, ECP Marketing role?
- Applicants must be authorized to work for any employer in the U.S. Bausch + Lomb is unable to sponsor or take over sponsorship of an employment Visa at this time. Therefore, only candidates with current U.S. work authorization are eligible to apply.