Marketing Communications Manager, Agricultural Solutions

About BASF Agricultural Solutions

BASF’s Agricultural Solutions division connects innovation, customers, partners, and agricultural experts, integrating sustainability criteria into all business decisions. We empower farmers to achieve optimal outcomes, balancing economic, environmental, and social value creation for sustainable and efficient agriculture.

The Opportunity: Marketing Communications Manager, Agricultural Solutions

As a Marketing Communications Manager, Agricultural Solutions, you will lead the end-to-end marketing communications strategy for the Corn, Soy, Horticulture, and P&SS portfolios. This role supports differentiated positioning and insight-driven grower and retailer experiences across every stage of the funnel to drive demand. Serving as a Subject Matter Expert for content strategy, you will ensure content is innovative, clear, cohesive, and meaningful, building a strong and trusted brand experience across crops. Through close collaboration with internal teams, you will ensure programs align with commercial needs and are consistently executed across all touchpoints.

Key Responsibilities:

• Partner with crop and brand managers to develop integrated plans based on customer insights, segmentation, and lifecycle needs.
• Align agency expectations, timelines, and deliverables early to support efficient marcom planning.
• Lead the development, coordination, and execution of crop and brand marketing communications plans, ensuring alignment with business objectives, segmentation priorities, and budget.
• Act as the primary liaison between BASF and the agency for Corn, Soy, Horticulture, P&SS portfolios, and cross-crop campaigns.
• Provide clear direction, feedback, and approvals to stakeholders to ensure timely and relevant content.
• Collaborate with MarCom teammates to create a cohesive cross-crop and brand customer journey.
• Manage an integrated campaign calendar to prevent overlap, support prioritization, and ensure coordinated execution.
• Champion the BASF brand by ensuring all content adheres to brand standards and strategic positioning.
• Author and lead content strategy by defining themes, narratives, and guidelines that maintain quality, consistency, and a unified voice across portfolios and touchpoints.
• Utilize CRM data to support accurate targeting and personalization and advocate for GenAI tools and modern content practices.
• Collaborate across teams to translate insights into compelling content that supports customer journeys and drives measurable impact.
• Develop the content best-practice playbook and manage brand, crop, and cross-crop budgets through accurate forecasting and monthly tracking.

Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Communications, Agriculture, or a related field, or equivalent experience (required).
• Minimum 8 years of progressive experience in marketing, brand management, integrated campaign leadership, or other commercial experience.
• Minimum 3 years of experience in the agriculture industry, with an understanding of grower and retail customers in Canada (preferred).
• Content strategy or GenAI certifications (preferred).
• Experience with GenAI tools is considered an asset.
• Strong background in content strategy and storytelling.
• Excellent collaboration and communication skills, with the ability to foster innovation, embrace and implement change, while working with agencies and multiple stakeholders.
• Proficiency in content strategy, editorial planning, messaging and narrative frameworks, and website editing.
• Strong judgment, responsiveness, and brand stewardship.
• Knowledge of the crop protection and seed industry, farmer, retail customers, and/or a strong aptitude to learn.
• Financial literacy for managing multiple budgets across various teams and functions, including monthly forecasting and tracking.
• Experience with CMS platforms (Magnolia preferred) and GenAI marketing tools (preferred).
• Familiarity with Analytics platforms (e.g., Piano, GA4, Adobe Analytics) (preferred).
• Proficiency in Microsoft Office Suite (required).

Benefits at BASF (you@BASF):

BASF is committed to adding value to you through our comprehensive benefits, perks, programs, and unique opportunities. you@BASF supports your growth at all stages of life and career. Our total rewards extend beyond your paycheck, encompassing competitive health and insurance plans, robust retirement benefits with company-matching contributions, and continuous learning opportunities to invest in your success. As part of a global organization, you will have opportunities to grow professionally and personally, expand your network, and build a rewarding career through engaging learning and development.

About BASF:

As the world’s leading chemical company, BASF has provided solutions for everyday needs and addressed complex economic, environmental, and sustainability challenges for over 150 years. We continually strive to enhance our workplace, earning recognition from Mediacorp in 2025 as one of Canada's Top Employers for the eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year, and twice named one of Canada's Top Employers for Young People and Best Diversity Employers. We foster a fulfilling work environment prioritizing employee safety and community well-being, emphasizing diversity, equity, inclusion, and lifelong learning.

Key skills/competency

• Content Strategy
• Marketing Communications
• Brand Management
• Agricultural Marketing
• Integrated Campaigns
• GenAI Tools
• CRM Data Analysis
• Budget Management
• Stakeholder Collaboration
• Digital Analytics