Data, Research & Insights Associate Manager

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

We’re looking for a motivated and detail-oriented Data, Research & Insights Associate Manager to join our Barilla Observatory Global team in Amsterdam. This role is ideal for someone with a strong foundation in marketing research and data analysis, who is eager to grow their skills and contribute to global strategy across multiple categories (pasta, condiments, and bakery).

Job Purpose

As part of our insights team, you’ll support the collection, analysis, and interpretation of a wide range of data to help shape marketing decisions and identify business opportunities. This is a great opportunity to work on international projects and gain experience with industry-leading tools and methodologies.

Analysis and Reporting Support

• Assist in collecting and analysing digital data (web analytics, social media, search trends, sales data) and help translate findings into insights for marketing teams.
• Contribute to regular reporting on category performance across markets, identifying key trends and helping to highlight opportunities.
• Support the development and coordination of an omnichannel data framework with various stakeholders.
• Collaborate with agencies and vendors, helping ensure timely and quality deliverables.

Market Performance and Consumer Trends

• Support the tracking of key performance metrics using Retail Measurement (e.g. NielsenIQ) and Consumer Panel data, aligned with Barilla’s strategic priorities.
• Help analyse in-market performance, competitor activities, and category trends using syndicated data sources.

Key Accountabilities

• Participate in briefing external agencies and help manage the availability and consistency of research tools across countries.
• Assist in identifying emerging consumer trends using social listening and digital data tools.
• Contribute to defining target audiences and mapping consumer journeys through data analysis.
• Support marketing teams with clear, data-based insights and recommendations.

Desired Skills And Background

• Around 3 years of experience in marketing research, data analysis, or digital insights.
• Some experience working with NielsenIQ (or similar syndicated data tools) is a strong advantage.
• Familiarity with social listening tools like Brandwatch or Sprinklr is a plus.
• Comfortable working with digital data tools such as Google Analytics, SEMRush, SimilarWeb, or GWI.
• A good understanding of digital marketing metrics (e.g., CPC, CTR, engagement rates).
• Strong analytical skills with attention to detail.
• Effective communication and presentation skills — able to explain data insights clearly to non-technical audiences.
• Proactive attitude, eager to learn, and able to coordinate tasks across multiple teams and stakeholders.

This is an excellent role for someone looking to build a career in data-driven marketing strategy within a global, consumer-focused company. You'll work alongside experienced professionals, gaining exposure to a variety of data sources, methodologies, and international markets.

This is an exciting opportunity to join a dynamic and international team. If you are a passionate data enthusiast with a proven track record of generating insights and driving business growth, we encourage you to apply.

We Offer

• A central location in the heart of Amsterdam with excellent access to public transportation
• Hybrid working model
• A dynamic, inclusive team culture with flat hierarchies and a collaborative spirit
• Opportunity to grow professionally through involvement in impactful international projects

Key skills/competency

• Marketing Research
• Data Analysis
• Digital Insights
• NielsenIQ
• Social Listening
• Google Analytics
• SEMRush
• Consumer Trends
• Reporting
• Stakeholder Management