Brand Advertising and Activation Marketing Manager

Overview of the Brand Advertising and Activation Marketing Manager Role

Join us as a Brand Advertising and Activation Marketing Manager at Barclays, where you will be primarily responsible for delivering end-to-end brand communication and campaign activity. This is an exciting opportunity to play a pivotal role in helping to build a strong and differentiated brand and deliver customer and commercial outcomes. This role involves close collaboration with a wide range of internal stakeholders and our external agencies to bring campaigns to life.

This role can be based in either London or Northampton.

Key Responsibilities and Accountabilities

As a Brand Advertising and Activation Marketing Manager, your core responsibilities will include:

• Developing and implementing marketing strategies and delivery that aligns with the bank's business objectives, informed by market research, customer needs, and the competitive landscape.
• Collaborating with product development, sales, and other departments to align marketing efforts with overall business objectives, aiming for specific, well-defined outcomes.
• Developing compelling and targeted content for various marketing channels, including print, media, and related collateral, as needed.
• Analyzing data to make informed decisions and optimize marketing strategies, utilizing data analytics tools to measure and report on the performance of marketing campaigns.
• Managing the marketing budget, allocating resources to maximize ROI.
• Defining the marketing vision, setting goals, clarifying objectives, and working across organizations to achieve specific, well-defined outcomes.

Assistant Vice President Expectations

For this level, you are expected to:

• Advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness, collaborating closely with other functions/business divisions.
• Lead a team performing complex tasks, utilizing well-developed professional knowledge and skills to deliver work that impacts the entire business function.
• Set objectives, coach employees, appraise performance, and determine reward outcomes if in a leadership position. For individual contributors, lead collaborative assignments and guide team members through structured assignments, identifying the need for other specializations.
• Identify new directions for assignments and projects, combining cross-functional methodologies to meet required outcomes.
• Consult on complex issues, providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work closely related to other areas, requiring an understanding of how areas coordinate to achieve organizational objectives.
• Collaborate with other areas of work for business-aligned support, keeping up to speed with business activity and strategy.
• Engage in complex analysis of data from multiple internal and external sources to solve problems creatively and effectively.
• Communicate complex information, which may include sensitive content or challenging audiences.
• Influence or convince stakeholders to achieve desired outcomes.

Required Skills and Experience

To be successful in this role, you should have experience with:

• Delivering innovative, effective, and integrated marketing campaigns.
• Understanding ATL (Above-The-Line) channels and demonstrating their roles within integrated campaigns.
• Solid experience working collaboratively with agency partners to manage and deliver creative assets and detailed media plans.
• Working with legal teams to craft copy and creative within tight timelines, balancing feedback with campaign requirements.

Highly Valued Skills

Some other highly valued skills include:

• Excellent communication and presentation skills, with the ability to make a positive impact internally and externally through confident, impactful, and high-quality communications and presentations.
• Genuine passion for advertising and content, keeping up to date with trends and changes within the industry.

Barclays Values and Mindset

All colleagues are expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass. They will also demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – our operating manual for how we behave.

Key skills/competency

• Brand Communication
• Integrated Marketing Campaigns
• ATL Channels
• Agency Management
• Media Planning
• Content Development
• Marketing Strategy
• Data Analysis
• Budget Management
• Stakeholder Collaboration