*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.

We’re looking for a Senior Product Marketing Manager to shape how we bring our product strategy to market and drive adoption across both B2C and B2B experiences. This is a high-impact role where you’ll own product positioning, go-to-market strategy, and how we measure and improve product adoption and growth. You’ll partner closely with Product and Marketing leadership to ensure what we build is clearly understood, differentiated, and adopted by the right audiences. You’ll create the foundation for Product Marketing—defining frameworks, processes, and ways of working that will scale across the organization—while also staying close to execution. This role is equal parts strategy and doing: you’ll shape the narrative, launch products, test and refine messaging, and directly influence adoption and growth. If you’re excited by building from the ground up and seeing your work drive real impact at scale, this role is for you.

What You’ll Do:

Build the Product Marketing Foundation (0→1) Define the Product Marketing function, including positioning frameworks, GTM processes, and launch playbooks. Establish how Product, Marketing, and Content teams work together from early concept through post-launch.
Leverage Customer & Market Insight Partner with Research and Analytics teams to develop a deep understanding of users, buyers, and partners. Synthesize qualitative and quantitative insights into clear opportunities for the product and business. Conduct competitive and market analysis to inform positioning and differentiation. Ensure the voice of the customer is consistently reflected in product and go-to-market decisions.
Shape Product Strategy & Positioning Partner with Product to influence roadmap decisions based on customer and market insight. Define clear, compelling positioning for new and existing products—what it is, who it’s for, and why it matters. Own product and feature naming, and establish clear, scalable naming conventions across the product ecosystem.
Own Product Narrative & Go-to-Market Translate product capabilities into clear messaging, value propositions, and use cases. Lead end-to-end go-to-market strategy and execution for product launches. Develop integrated, cross-functional channel plans in partnership with Marketing teams. Create core deliverables (e.g., messaging frameworks, launch briefs, enablement materials) and ensure they are adopted across teams. Partner with Brand and Creative teams to bring campaigns to life while maintaining clarity and accuracy of the product story.
Measure Impact & Improve Define success metrics for launches (e.g., adoption, engagement, conversion, lead quality). Analyze performance and translate it into clear, actionable recommendations. Create feedback loops between go-to-market performance and product development.

What We’re Looking For:

8+ years in Product Marketing or a closely related role
Experience operating in ambiguous or early-stage environments and building processes from the ground up. Strong at both strategy and execution—you can define the plan and bring it to life
Skilled at turning customer and market insight into clear positioning and messaging
Comfortable working cross-functionally and driving alignment across Product, Marketing, and other teams
Analytical and curious—you use data to inform decisions and improve outcomes
Experience across B2C and/or B2B products is a plus

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Total Cash Compensation Range: $100,000 – $175,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

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About the role